Homejoy Brand: Colors, Fonts, Logo & Visual Identity
Homejoy Brand Identity
A complete profile of Homejoy's visual system — colors, typography, components, and personality — extracted from http://homejoy.com. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#FFEEA3
Accent
#FED346
Body Font
Figtree
Heading
Figtree
Color Palette
Brand palette extracted from http://homejoy.com.
primary
#FFEEA3
rgb(255, 238, 163)
secondary
#FFF4BD
rgb(255, 244, 189)
accent
#FED346
rgb(254, 211, 70)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#1B1A1A
rgb(27, 26, 26)
link
#FED346
rgb(254, 211, 70)
Typography
Each font links to its Google Fonts page where available.
primary
Figtree
Figtree Google Fonts →
heading
Figtree
Figtree Google Fonts →
Open Sans
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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07.34596%200%207.17508%200%207C0%206.82492%200.0533956%206.65404%200.153014%206.5103C0.252632%206.36657%200.3937%206.25687%200.557266%206.19594L3.48652%205.12802C3.77981%205.02109%204.0106%204.78964%204.11669%204.49605L5.1779%201.55921C5.23861%201.39507%205.34793%201.25351%205.49117%201.15355C5.6344%201.05358%205.8047%201%205.97917%201C6.15364%201%206.32393%201.05358%206.46717%201.15355C6.6104%201.25351%206.71972%201.39507%206.78043%201.55921L7.8451%204.4999C7.95137%204.79343%208.18231%205.02474%208.47566%205.13148L11.4011%206.19594C11.5662%206.25487%2011.709%206.36396%2011.8095%206.50806C11.91%206.65216%2011.9633%206.82411%2011.962%207Z%22%20fill%3D%22%23FED346%22%20style%3D%22fill%3A%20rgb(254%2C%20211%2C%2070)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Homejoy's actual button styles.
Input
input
background#FFFFFFtextColor#1B1A1AborderColornullborderRadius8pxshadowrgb(255, 255, 255) 0px 0px 0px 0px, rgb(221, 219, 215) 0px 0px 0px 1px, rgba(0, 0, 0, 0) 0px 0px 0px 0px
Button Primary
buttonPrimary
background#FED346textColor#1B1A1AborderRadius9999pxshadownone
Button Secondary
buttonSecondary
background#F8F8F7textColor#1B1A1AborderRadius9999pxshadownone
Brand Personality
Tone: playfulEnergy: mediumAudience: homeowners looking for cleaning services
Homejoy Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: cdn.betakit.com
Source: betakit.com
Image: 4.bp.blogspot.com
Source: mamachallenge.com
Image: cdn.betakit.com
Source: betakit.com
Image: static.wixstatic.com
Source: homejoy.care
Image: imageio.forbes.com
Source: forbes.com
Image: yesterdayontuesday.com
Source: yesterdayontuesday.com
Frequently Asked Questions
What is Homejoy's primary brand color?
Homejoy's primary brand color is #FFEEA3. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Homejoy use?
Homejoy uses #FED346 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Homejoy use?
Homejoy uses Figtree as the primary typeface across body and headings.
Does Homejoy use a light or dark theme?
Homejoy's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Homejoy's logo?
Homejoy's logo is available directly on their site (http://homejoy.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://homejoy.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Homejoy.
Methodology
Brand data on this page was extracted from http://homejoy.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Homejoy.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/homejoy.json GET /branding/homejoy/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Figtree",\
"role": "body"\
},\
{\
"family": "Open Sans",\
"role": "body"\
}\
],
"colors": {
"primary": "#FFEEA3",
"secondary": "#FFF4BD",
"accent": "#FED346",
"background": "#FFFFFF",
"textPrimary": "#1B1A1A",
"link": "#FED346"
},
"typography": {
"fontFamilies": {
"primary": "Figtree",
"heading": "Figtree"
},
"fontStacks": {
"heading": [\
"Open Sans"\
],
"body": [\
"ui-sans-serif",\
"system-ui",\
"-apple-system",\
"BlinkMacSystemFont",\
"Segoe UI",\
"Roboto",\
"Helvetica Neue",\
"Arial",\
"Noto Sans",\
"sans-serif",\
"Apple Color Emoji",\
"Segoe UI Emoji",\
"Segoe UI Symbol",\
"Noto Color Emoji"\
],
"paragraph": [\
"Figtree"\
]
},
"fontSizes": {
"h1": "16px",
"h2": "28px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#1B1A1A",
"borderColor": null,
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "rgb(255, 255, 255) 0px 0px 0px 0px, rgb(221, 219, 215) 0px 0px 0px 1px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
},
"buttonPrimary": {
"background": "#FED346",
"textColor": "#1B1A1A",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#F8F8F7",
"textColor": "#1B1A1A",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://www.homeaglow.com/_static/homeaglow_favicon.png",
"ogImage": "/_static/bg-content2.jpg",
"logoAlt": "Homeaglow | home"
},
"__llm_logo_reasoning": {
"selectedIndex": 3,
"reasoning": "Selected #3 because it is visible, located in the header, matches the brand name 'Homeaglow', and is of medium size, making it the primary brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get clean!",
"reasoning": "Button #0 has a vibrant brand color (#FED346) and action-oriented text ('Get clean!'), making it the primary CTA."
},
"secondary": {
"index": 2,
"text": "View All Reviews",
"reasoning": "Button #2 has a different background color (#F8F8F7) and serves a secondary action ('View All Reviews'), making it suitable as a secondary button."
},
"confidence": 0.95
},
"personality": {
"tone": "playful",
"energy": "medium",
"targetAudience": "homeowners looking for cleaning services"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 3,
"selectedLogoReasoning": "Selected #3 because it is visible, located in the header, matches the brand name 'Homeaglow', and is of medium size, making it the primary brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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