Happl Brand: Colors, Fonts, Logo & Visual Identity
Happl Brand Identity
A complete profile of Happl's visual system — colors, typography, components, and personality — extracted from https://happl.com/. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#163B3B
Accent
#CAFE83
Body Font
DM Sans
Heading
DM Sans
Color Palette
Brand palette extracted from https://happl.com/.
primary
#163B3B
rgb(22, 59, 59)
secondary
#3898EC
rgb(56, 152, 236)
accent
#CAFE83
rgb(202, 254, 131)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#232323
rgb(35, 35, 35)
link
#CAFE83
rgb(202, 254, 131)
Typography
Each font links to its Google Fonts page where available.
primary
DM Sans
DM Sans Google Fonts →
heading
DM Sans
DM Sans Google Fonts →
DM Sans, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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9491%2097.0967%2021.9594C97.0967%2020.945%2097.4307%2020.1037%2098.0988%2019.4357C98.7668%2018.7676%2099.5833%2018.4336%20100.548%2018.4336C101.513%2018.4336%20102.33%2018.7676%20102.998%2019.4357C103.666%2020.1037%20104%2020.945%20104%2021.9594C104%2022.9491%20103.666%2023.778%20102.998%2024.446C102.33%2025.0893%20101.513%2025.411%20100.548%2025.411Z%22%20fill%3D%22%236FF79D%22%20style%3D%22fill%3A%20rgb(111%2C%20247%2C%20157)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Happl's actual button styles.
Input
input
backgroundtransparenttextColor#FFFFFFborderColornullborderRadius1920pxshadownone
Button Primary
buttonPrimary
background#CAFE83textColor#232323borderRadius40pxshadownone
Button Secondary
buttonSecondary
background#3898ECtextColor#FFFFFFborderRadius0pxshadownone
Brand Personality
Tone: professionalEnergy: mediumAudience: corporate HR and employee benefits managers
Happl Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: cdn.prod.website-files.com
Source: happl.com
Image: cdn.prod.website-files.com
Source: happl.com
Image: cdn.prod.website-files.com
Source: happl.com
Image: ww.happl.com
Source: ww.happl.com
Image: cdn.prod.website-files.com
Source: happl.com
Image: cdn.prod.website-files.com
Source: happl.com
Frequently Asked Questions
What is Happl's primary brand color?
Happl's primary brand color is #163B3B. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Happl use?
Happl uses #CAFE83 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Happl use?
Happl uses DM Sans as the primary typeface across body and headings.
Does Happl use a light or dark theme?
Happl's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Happl's logo?
Happl's logo is available directly on their site (https://happl.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://happl.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Happl.
Methodology
Brand data on this page was extracted from https://happl.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Happl.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/happl.json GET /branding/happl/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "DM Sans",\
"role": "body"\
},\
{\
"family": "Arial",\
"role": "unknown"\
},\
{\
"family": "Roboto",\
"role": "unknown"\
},\
{\
"family": "Helvetica",\
"role": "unknown"\
}\
],
"colors": {
"primary": "#163B3B",
"secondary": "#3898EC",
"accent": "#CAFE83",
"background": "#FFFFFF",
"textPrimary": "#232323",
"link": "#CAFE83"
},
"typography": {
"fontFamilies": {
"primary": "DM Sans",
"heading": "DM Sans"
},
"fontStacks": {
"heading": [\
"DM Sans",\
"Arial",\
"sans-serif"\
],
"body": [\
"DM Sans",\
"sans-serif"\
],
"paragraph": [\
"DM Sans",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "73px",
"h2": "16px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "12px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#FFFFFF",
"borderColor": null,
"borderRadius": "1920px",
"borderRadiusCorners": {
"topLeft": "1920px",
"topRight": "1920px",
"bottomRight": "1920px",
"bottomLeft": "1920px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#CAFE83",
"textColor": "#232323",
"borderRadius": "40px",
"borderRadiusCorners": {
"topLeft": "40px",
"topRight": "40px",
"bottomRight": "40px",
"bottomLeft": "40px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#3898EC",
"textColor": "#FFFFFF",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://cdn.prod.website-files.com/62f3ec776d43f24bab1af55a/630f3a8808f9aff8782e9c4b_32.png",
"ogImage": "https://cdn.prod.website-files.com/62f3ec776d43f24bab1af55a/6316048488210d2f0013990c_6cf8355eb1f409eae732edbe3808bb16_Metadata.jpg",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Happl'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 5,
"text": "Learn More",
"reasoning": "Button #0 has a vibrant and eye-catching background color (#CAFE83) and action-oriented text ('Learn More'), making it a strong candidate for the primary CTA."
},
"secondary": {
"index": 1,
"text": "Submit",
"reasoning": "Button #3 has a different vibrant color (#3898EC) and serves as a secondary action with the text 'Submit', making it suitable as a secondary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "corporate HR and employee benefits managers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Happl'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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