Habit Labs Brand: Colors, Fonts, Logo & Visual Identity

Habit Labs Brand Identity

A complete profile of Habit Labs's visual system — colors, typography, components, and personality — extracted from http://habitlabs.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://habitlabs.com.

Primary:
#4A7A5A
RGB: 74, 122, 90

Accent:
#5A8A6A
RGB: 90, 138, 106

Background:
#FAFAF8
RGB: 250, 250, 248

Text Primary:
#5A8A6A
RGB: 90, 138, 106

Link:
#5A8A6A
RGB: 90, 138, 106

Typography

Each font links to its Google Fonts page where available.

Primary:
Roboto
Roboto Google Fonts →

Heading:
Roboto
Roboto Google Fonts →

Fonts Stack:
-apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, sans-serif.

Visual Assets

UI Components

Live previews rendered using Habit Labs's actual button styles.

Button Primary
Background: #5A8A6A
Text Color: #FFFFFF
Border Radius: 6px
Shadow: none

Brand Personality

Tone: minimalist
Energy: medium
Audience: individuals seeking mindfulness and productivity tools.

Habit Labs Brand in the Wild

Image: i.ytimg.com

Source: youtube.com

Image: thehabitlab.org

Source: thehabitlab.org

Image: baringa.com

Source: baringa.com

Image: images-cdn.ispot.tv

Source: ispot.tv

Image: images.squarespace-cdn.com

Source: thehabitlab.com.au

Image: cdn-ildobep.nitrocdn.com

Source: habitcbd.com

Frequently Asked Questions

What is Habit Labs's primary brand color?
Habit Labs's primary brand color is #4A7A5A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Habit Labs use?
Habit Labs uses #5A8A6A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Habit Labs use?
Habit Labs uses Roboto as the primary typeface across body and headings.

Does Habit Labs use a light or dark theme?
Habit Labs's primary site uses a light color scheme, with a background of #FAFAF8.

How was this brand profile generated?
This profile was extracted from http://habitlabs.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Habit Labs.

Methodology

Brand data on this page was extracted from http://habitlabs.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Habit Labs.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

Machine Format:

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4A7A5A",
    "accent": "#5A8A6A",
    "background": "#FAFAF8",
    "textPrimary": "#5A8A6A",
    "link": "#5A8A6A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "43.2px",
      "h2": "25.2px",
      "body": "19.8px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5A8A6A",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Learn More",
      "reasoning": "The button with the text 'Learn More' has a vibrant green background (#5A8A6A), which is typically used for primary CTAs. The color is consistent with the brand's accent color, making it the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button with a different color exists."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "minimalist",
    "energy": "medium",
    "targetAudience": "individuals seeking mindfulness and productivity tools"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}