Greenlite Brand: Colors, Fonts, Logo & Visual Identity
Greenlite Brand Identity
A complete profile of Greenlite's visual system — colors, typography, components, and personality — extracted from https://www.greenlite.ai/. Built for designers, agents, and AI tools.
Copy Page
Copy Agent Instructions Download JSON
Primary
#248668
Accent
#248668
Body Font
Geist
Heading
Martina Plantijn
Color Palette
Brand palette extracted from https://www.greenlite.ai/.
primary
#248668
rgb(36, 134, 104)
secondary
#475569
rgb(71, 85, 105)
accent
#248668
rgb(36, 134, 104)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#0F172A
rgb(15, 23, 42)
link
#0F172A
rgb(15, 23, 42)
Typography
Each font links to its Google Fonts page where available.
primary
Geist
Geist Google Fonts →
heading
Martina Plantijn
Martina Plantijn Google Fonts →
Martina Plantijn, Times New Roman, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using Greenlite's actual button styles.
Button Primary
buttonPrimary
background#248668textColor#FFFFFFborderColor#248668borderRadius6pxshadownone
Button Secondary
buttonSecondary
background#EEF2FBtextColor#0F172AborderColor#475569borderRadius6pxshadownone
Brand Personality
Tone: professionalEnergy: mediumAudience: financial institutions and professionals concerned with financial crime prevention
Greenlite Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: cdn.prod.website-files.com
Source: greenlite.ai
Image: imgproxy.fourthwall.com
Source: shop.greenlite.ai
Image: cdn.prod.website-files.com
Source: greenlite.ai
Image: cdn.prod.website-files.com
Source: greenlite.ai
Image: cdn.prod.website-files.com
Source: greenlite.ai
Image: cdn.prod.website-files.com
Source: greenlite.ai
Frequently Asked Questions
What is Greenlite's primary brand color?
Greenlite's primary brand color is #248668. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Greenlite use?
Greenlite uses Geist for body text and Martina Plantijn for headings. Fonts were detected on https://www.greenlite.ai/ as part of their live design system.
Does Greenlite use a light or dark theme?
Greenlite's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Greenlite's logo?
Greenlite's logo is available directly on their site (https://www.greenlite.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.greenlite.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Greenlite.
Methodology
Brand data on this page was extracted from https://www.greenlite.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Greenlite.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/greenlite.json GET /branding/greenlite/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Geist",\
"role": "body"\
},\
{\
"family": "Martina Plantijn",\
"role": "heading"\
}\
],
"colors": {
"primary": "#248668",
"secondary": "#475569",
"accent": "#248668",
"background": "#FFFFFF",
"textPrimary": "#0F172A",
"link": "#0F172A"
},
"typography": {
"fontFamilies": {
"primary": "Geist",
"heading": "Martina Plantijn"
},
"fontStacks": {
"heading": [\
"Martina Plantijn",\
"Times New Roman",\
"sans-serif"\
],
"body": [\
"Geist",\
"Arial",\
"sans-serif"\
],
"paragraph": [\
"Geist",\
"Arial",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "72px",
"h2": "40px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#248668",
"textColor": "#FFFFFF",
"borderColor": "#248668",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#EEF2FB",
"textColor": "#0F172A",
"borderColor": "#475569",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
}
},
"images": {
"logo": 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},
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"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Bretton'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
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"text": "Book a demo",
"reasoning": "Button #8 has a vibrant green background (#248668), which is the brand color, and the text 'Book a demo' is action-oriented, making it the primary CTA."
},
"secondary": {
"index": 6,
"text": "KYB, and periodic reviews",
"reasoning": "Button #6 has a different background color (#EEF2FB) and serves as a secondary action with informative text, making it suitable as a secondary button."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "financial institutions and professionals concerned with financial crime prevention"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Bretton'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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