Fractional Brand: Colors, Fonts, Logo & Visual Identity
Fractional Brand Identity
A complete profile of Fractional's visual system — colors, typography, components, and personality — extracted from https://fractional.app. Built for designers, agents, and AI tools.
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Primary
#000000
Accent
#F1EBE5
Body Font
Sohne
Heading
Tiempos
Color Palette
Brand palette extracted from https://fractional.app.
primary
#000000
rgb(0, 0, 0)
accent
#F1EBE5
rgb(241, 235, 229)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#000000
rgb(0, 0, 0)
Typography
Each font links to its Google Fonts page where available.
primary
Sohne
Sohne Google Fonts →
heading
Tiempos
Tiempos Google Fonts →
Sohne, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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)%20!important%3B%20stroke-width%3A%202px%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Fractional's actual button styles.
Button Primary
buttonPrimary
background#F1EBE5textColor#2C2C2CborderRadius8pxshadownone
Button Secondary
buttonSecondary
background#212121textColor#FFFFFFborderColor#4D4D4DborderRadius8pxshadowcolor(srgb 1 1 1 / 0.03) 0px 0px 0px 3px, color(srgb 0.129412 0.129412 0.129412 / 0.1) 0px 0px 0px 1px, color(srgb 1 1 1 / 0.08) 0px 0px 3px 0px, color(srgb 1 1 1 / 0.06) 0px 6px 4px 3px inset
Brand Personality
Tone: modernEnergy: mediumAudience: investors interested in fractional property ownership
Fractional Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: fractional-app-api-dev-attachmentsbucket-1ouzg1sil1wos.s3.us-east-2.amazonaws.com
Source: fractional.app
Image: fractional-app-api-dev-attachmentsbucket-1ouzg1sil1wos.s3.us-east-2.amazonaws.com
Source: fractional.app
Image: fractional-app-api-dev-attachmentsbucket-1ouzg1sil1wos.s3.us-east-2.amazonaws.com
Source: fractional.app
Image: fractional-app-api-dev-attachmentsbucket-1ouzg1sil1wos.s3.us-east-2.amazonaws.com
Source: fractional.app
Image: fractional-app-api-dev-attachmentsbucket-1ouzg1sil1wos.s3.us-east-2.amazonaws.com
Source: fractional.app
Image: fractional-app-api-dev-attachmentsbucket-1ouzg1sil1wos.s3.us-east-2.amazonaws.com
Source: fractional.app
Frequently Asked Questions
What is Fractional's primary brand color?
Fractional's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Fractional use?
Fractional uses #F1EBE5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Fractional use?
Fractional uses Sohne for body text and Tiempos for headings. Fonts were detected on https://fractional.app as part of their live design system.
Does Fractional use a light or dark theme?
Fractional's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Fractional's logo?
Fractional's logo is available directly on their site (https://fractional.app). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://fractional.app using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fractional.
Methodology
Brand data on this page was extracted from https://fractional.app on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Fractional.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/fractional.json GET /branding/fractional/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Sohne",\
"role": "body"\
},\
{\
"family": "Tiempos",\
"role": "heading"\
}\
],
"colors": {
"primary": "#000000",
"accent": "#F1EBE5",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#000000"
},
"typography": {
"fontFamilies": {
"primary": "Sohne",
"heading": "Tiempos"
},
"fontStacks": {
"heading": [\
"Sohne",\
"sans-serif"\
],
"body": [\
"Sohne",\
"sans-serif"\
],
"paragraph": [\
"Tiempos",\
"serif"\
]
},
"fontSizes": {
"h1": "60px",
"h2": "60px",
"body": "32px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"buttonPrimary": {
"background": "#F1EBE5",
"textColor": "#2C2C2C",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#212121",
"textColor": "#FFFFFF",
"borderColor": "#4D4D4D",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "color(srgb 1 1 1 / 0.03) 0px 0px 0px 3px, color(srgb 0.129412 0.129412 0.129412 / 0.1) 0px 0px 0px 1px, color(srgb 1 1 1 / 0.08) 0px 0px 3px 0px, color(srgb 1 1 1 / 0.06) 0px 6px 4px 3px inset"
}
},
"images": {
"logo": 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"favicon": "https://www.fractional.app/static/images/logo-192x192.png",
"ogImage": "https://fractional.app/static/images/og_background_1.jpg",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Start a club",
"reasoning": "Button #0 ('Start a club') has a vibrant red/orange background (#F1EBE5), making it stand out as the primary call-to-action. The text is action-oriented, encouraging users to initiate an activity, which aligns with primary CTA characteristics."
},
"secondary": {
"index": 1,
"text": "Join a club",
"reasoning": "Button #1 ('Join a club') has a dark background (#212121), which is distinct from the primary button's color. It serves as a secondary action, complementing the primary CTA by offering an alternative engagement option."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "investors interested in fractional property ownership"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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