Formance Brand: Colors, Fonts, Logo & Visual Identity
Formance Brand Identity
A complete profile of Formance's visual system — colors, typography, components, and personality — extracted from https://formance.com. Built for designers, agents, and AI tools.
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Primary
#CECCFF
Accent
#01353C
Body Font
Space Mono
Heading
Space Mono
Color Palette
Brand palette extracted from https://formance.com.
primary
#CECCFF
rgb(206, 204, 255)
secondary
#B7C6C8
rgb(183, 198, 200)
accent
#01353C
rgb(1, 53, 60)
background
#D5E1E1
rgb(213, 225, 225)
textPrimary
#01353C
rgb(1, 53, 60)
link
#01353C
rgb(1, 53, 60)
Typography
Each font links to its Google Fonts page where available.
primary
Space Mono
Space Mono Google Fonts →
heading
Space Mono
Space Mono Google Fonts →
fontPrimary, fontPrimary Fallback, system-ui, arial
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using Formance's actual button styles.
Button Primary
buttonPrimary
background#CECCFFtextColor#00171AborderRadius2pxshadownone
Button Secondary
buttonSecondary
background#01353CtextColor#CECCFFborderColor#CECCFFborderRadius2pxshadownone
Brand Personality
Tone: professionalEnergy: mediumAudience: businesses and developers
Formance Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: images.prismic.io
Source: formance.com
Image: formance01.b-cdn.net
Source: formance.com
Image: formance01.b-cdn.net
Source: formance.com
Image: formance01.b-cdn.net
Source: formance.com
Image: formance01.b-cdn.net
Source: formance.com
Image: formance01.b-cdn.net
Source: formance.com
Frequently Asked Questions
What is Formance's primary brand color?
Formance's primary brand color is #CECCFF. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Formance use?
Formance uses #01353C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Formance use?
Formance uses Space Mono as the primary typeface across body and headings.
Does Formance use a light or dark theme?
Formance's primary site uses a light color scheme, with a background of #D5E1E1.
Where can I find Formance's logo?
Formance's logo is available directly on their site (https://formance.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://formance.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Formance.
Methodology
Brand data on this page was extracted from https://formance.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Formance.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/formance.json GET /branding/formance/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Space Mono",\
"role": "monospace"\
},\
{\
"family": "Space Grotesk",\
"role": "unknown"\
}\
],
"colors": {
"primary": "#CECCFF",
"secondary": "#B7C6C8",
"accent": "#01353C",
"background": "#D5E1E1",
"textPrimary": "#01353C",
"link": "#01353C"
},
"typography": {
"fontFamilies": {
"primary": "Space Mono",
"heading": "Space Mono"
},
"fontStacks": {
"heading": [\
"fontPrimary",\
"fontPrimary Fallback",\
"system-ui",\
"arial"\
],
"body": [\
"fontPrimary",\
"fontPrimary Fallback",\
"system-ui",\
"arial"\
],
"paragraph": [\
"fontPrimary",\
"fontPrimary Fallback",\
"system-ui",\
"arial"\
]
},
"fontSizes": {
"h1": "72px",
"h2": "60px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "2px"
},
"components": {
"buttonPrimary": {
"background": "#CECCFF",
"textColor": "#00171A",
"borderRadius": "2px",
"borderRadiusCorners": {
"topLeft": "2px",
"topRight": "2px",
"bottomRight": "2px",
"bottomLeft": "2px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#01353C",
"textColor": "#CECCFF",
"borderColor": "#CECCFF",
"borderRadius": "2px",
"borderRadiusCorners": {
"topLeft": "2px",
"topRight": "2px",
"bottomRight": "2px",
"bottomLeft": "2px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://www.formance.com/favicons/favicon.ico",
"ogImage": "https://images.prismic.io/formance/Zln92qWtHYXtT-1L_hero.jpg?auto=format,compress",
"logoHref": "/",
"logoAlt": "formance-logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Formance'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Request a demo",
"reasoning": "Button #0 'Request a demo' is likely the primary CTA due to its action-oriented text and prominent placement. It uses a vibrant blue color, which is consistent with a primary action button."
},
"secondary": {
"index": 3,
"text": "Read the docs",
"reasoning": "Button #3 'Read the docs' is selected as secondary because it has a different color group (#01353C) and serves a supportive role, guiding users to documentation."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses and developers"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Formance'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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