Fond Brand: Colors, Fonts, Logo & Visual Identity
Fond Brand Identity
A complete profile of Fond's visual system — colors, typography, components, and personality — extracted from http://fond.co. Built for designers, agents, and AI tools.
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Copy Agent Instructions Download JSON
Primary
#05192A
Accent
#007AA8
Body Font
Nunito
Heading
Nunito
Color Palette
Brand palette extracted from http://fond.co.
primary
#05192A
rgb(5, 25, 42)
secondary
#007AA8
rgb(0, 122, 168)
accent
#007AA8
rgb(0, 122, 168)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#003865
rgb(0, 56, 101)
link
#003865
rgb(0, 56, 101)
Typography
Each font links to its Google Fonts page where available.
primary
Nunito
Nunito Google Fonts →
heading
Nunito
Nunito Google Fonts →
Nunito, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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t%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Ccircle%20class%3D%22cls-3%22%20cx%3D%2273.18%22%20cy%3D%22275.45%22%20r%3D%2219.82%22%20style%3D%22fill%3A%20rgb(223%2C%2070%2C%2097)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%3C%2Fg%3E%0A%20%20%20%20%3C%2Fg%3E%0A%20%20%3C%2Fg%3E%0A%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Fond's actual button styles.
Button Primary
buttonPrimary
background#007AA8textColor#FFFFFFborderColor#007AA8borderRadius100pxshadownone
Button Secondary
buttonSecondary
background#05192AtextColor#FFFFFFborderColor#FFFFFFborderRadius100pxshadownone
Brand Personality
Tone: professionalEnergy: mediumAudience: corporate clients and HR professionals
Fond Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: preview.redd.it
Source: reddit.com
.webp?width=2000&height=2000&name=Fond%20Planner%20Hero%20(1).webp)
Image: biarrinetworks.com
.webp?width=2000&height=2000&name=Fond%20Planner%20Hero%20(1).webp){kind=link}
Source: biarrinetworks.com
Image: media.gettyimages.com
Source: gettyimages.fr
Image: m.media-amazon.com
Source: amazon.com
Image: static.wixstatic.com
Source: starteepo.com
Image: img.freepik.com
Source: fr.freepik.com
Frequently Asked Questions
What is Fond's primary brand color?
Fond's primary brand color is #05192A. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Fond use?
Fond uses #007AA8 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Fond use?
Fond uses Nunito as the primary typeface across body and headings.
Does Fond use a light or dark theme?
Fond's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Fond's logo?
Fond's logo is available directly on their site (http://fond.co). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://fond.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fond.
Methodology
Brand data on this page was extracted from http://fond.co on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Fond.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/fond.json GET /branding/fond/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Nunito",\
"role": "body"\
}\
],
"colors": {
"primary": "#05192A",
"secondary": "#007AA8",
"accent": "#007AA8",
"background": "#FFFFFF",
"textPrimary": "#003865",
"link": "#003865"
},
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"favicon": "https://www.rewardgateway.com/hubfs/favicon-32x32.png",
"ogImage": "https://www.rewardgateway.com/hubfs/RewardGateway-Edenred-Logo-Color-RGB-3.png",
"logoHref": "/",
"logoAlt": "header.header .cls-1 {\n fill: none;\n stroke: #f72717;\n stroke-linecap: round;\n stroke-miterlimit: 10;\n stroke-width: 9.56px;\n }\n\n header.header .cls-2 {\n fill: #43b02a;\n }\n\n header.header .cls-2, \n header.header .cls-3, \n header.header .cls-4, \n header.header .cls-5, \n header.header .cls-6, \n header.header .cls-7, \n header.header .cls-8, \n header.header .cls-9 {\n stroke-width: 0px;\n clip-path: unset !important;\n }\n\n header.header .cls-3 {\n fill: #df4661;\n }\n\n header.header .cls-4 {\n fill: #a15a95;\n }\n\n header.header .cls-5 {\n fill: #ff6a13;\n }\n\n header.header .cls-6 {\n fill: #f2a900;\n }\n\n header.header .cls-7 {\n fill: #f72717;\n }\n\n header.header .cls-8 {\n fill: #003865;\n }\n\n header.header .cls-9 {\n fill: #00a3e0;\n }\n footer.footer .cls-1 {\n fill: none;\n stroke: #f72717;\n stroke-linecap: round;\n stroke-miterlimit: 10;\n stroke-width: 9.56px;\n }\n\n footer.footer .cls-2 {\n fill: #43b02a;\n }\n\n footer.footer .cls-2, \n footer.footer .cls-3, \n footer.footer .cls-4, \n footer.footer .cls-5, \n footer.footer .cls-6, \n footer.footer .cls-7, \n footer.footer .cls-8, \n footer.footer .cls-9 {\n stroke-width: 0px;\n clip-path: unset !important;\n }\n\n footer.footer .cls-3 {\n fill: #df4661;\n }\n\n footer.footer .cls-4 {\n fill: #a15a95;\n }\n\n footer.footer .cls-5 {\n fill: #ff6a13;\n }\n\n footer.footer .cls-6 {\n fill: #f2a900;\n }\n\n footer.footer .cls-7 {\n fill: #f72717;\n }\n\n footer.footer .cls-8 {\n fill: #003865;\n }\n\n footer.footer .cls-9 {\n fill: #00a3e0;\n }"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Schedule a demo",
"reasoning": "Button #0 ('Schedule a demo') uses the vibrant brand color #007AA8, making it the most prominent and action-oriented CTA on the page."
},
"secondary": {
"index": 1,
"text": "Discover our solutions",
"reasoning": "Button #1 ('Discover our solutions') has a different background color (#05192A) and serves as a secondary action, complementing the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "corporate clients and HR professionals"
},
"designSystem": {
"framework": "bootstrap",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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