FitnessAI Brand: Colors, Fonts, Logo & Visual Identity
FitnessAI Brand Identity
A complete profile of FitnessAI's visual system — colors, typography, components, and personality — extracted from https://fitnessai.com. Built for designers, agents, and AI tools.
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Primary
#00A1FF
Accent
#00A1FF
Body Font
Helvetica Neue
Heading
Bayon
Color Palette
Brand palette extracted from https://fitnessai.com.
primary
#00A1FF
rgb(0, 161, 255)
secondary
#2C3340
rgb(44, 51, 64)
accent
#00A1FF
rgb(0, 161, 255)
background
#000000
rgb(0, 0, 0)
textPrimary
#FFFFFF
rgb(255, 255, 255)
link
#0000EE
rgb(0, 0, 238)
Typography
Each font links to its Google Fonts page where available.
primary
Helvetica Neue
Helvetica Neue Google Fonts →
heading
Bayon
Bayon Google Fonts →
Bayon, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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0151.437%2011.727%20150.955%2011.5355C150.473%2011.3441%20149.889%2011.2484%20149.204%2011.2484C148.265%2011.2484%20147.542%2011.4398%20147.035%2011.8227C146.527%2012.2056%20146.273%2012.7082%20146.273%2013.3304C146.273%2013.7612%20146.394%2014.1202%20146.635%2014.4073C146.876%2014.6945%20147.365%2014.9637%20148.1%2015.215C148.836%2015.4663%20149.94%2015.7236%20151.412%2015.9868C155.979%2016.8244%20158.263%2018.7031%20158.263%2021.6227C158.263%2023.3219%20157.483%2024.6979%20155.922%2025.7509C154.362%2026.8039%20152.186%2027.3304%20149.395%2027.3304Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M169.682%2027.3304C167.753%2027.3304%20166.142%2027.0552%20164.848%2026.5048C163.554%2025.9544%20162.596%2025.3142%20161.974%2024.5843C161.352%2023.8544%20161.042%2023.2261%20161.042%2022.6996C161.042%2022.4603%20161.124%2022.2689%20161.289%2022.1253C161.454%2021.9817%20161.651%2021.9099%20161.879%2021.9099H165C165.203%2021.9099%20165.381%2022.0056%20165.533%2022.1971C165.66%2022.2928%20165.945%2022.5202%20166.389%2022.8791C166.833%2023.2381%20167.341%2023.5193%20167.912%2023.7227C168.483%2023.9261%20169.111%2024.0279%20169.796%2024.0279C170.811%2024.0279%20171.636%2023.8424%20172.27%2023.4714C172.904%2023.1005%20173.221%2022.568%20173.221%2021.874C173.221%2021.3954%20173.076%2021.0065%20172.784%2020.7073C172.492%2020.4082%20171.972%2020.133%20171.223%2019.8817C170.475%2019.6304%20169.352%2019.3492%20167.855%2019.0381C165.698%2018.6073%20164.106%2017.9492%20163.078%2017.0637C162.05%2016.1783%20161.536%2015.0056%20161.536%2013.5458C161.536%2012.5885%20161.841%2011.6851%20162.45%2010.8355C163.059%209.98597%20163.966%209.29195%20165.171%208.75349C166.377%208.21503%20167.817%207.9458%20169.491%207.9458C171.217%207.9458%20172.701%208.20307%20173.945%208.7176C175.188%209.23213%20176.133%209.84836%20176.78%2010.5663C177.427%2011.2843%20177.751%2011.9185%20177.751%2012.4689C177.751%2012.6843%20177.668%2012.8697%20177.503%2013.0253C177.339%2013.1808%20177.142%2013.2586%20176.913%2013.2586H174.059C173.78%2013.2586%20173.564%2013.1629%20173.412%2012.9714C173.234%2012.8518%20172.949%2012.6304%20172.555%2012.3073C172.162%2011.9843%20171.724%2011.727%20171.242%2011.5355C170.76%2011.3441%20170.176%2011.2484%20169.491%2011.2484C168.552%2011.2484%20167.829%2011.4398%20167.322%2011.8227C166.814%2012.2056%20166.561%2012.7082%20166.561%2013.3304C166.561%2013.7612%20166.681%2014.1202%20166.922%2014.4073C167.163%2014.6945%20167.652%2014.9637%20168.388%2015.215C169.123%2015.4663%20170.227%2015.7236%20171.699%2015.9868C176.266%2016.8244%20178.55%2018.7031%20178.55%2021.6227C178.55%2023.3219%20177.77%2024.6979%20176.209%2025.7509C174.649%2026.8039%20172.473%2027.3304%20169.682%2027.3304Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M181.252%2026.9715C181.024%2026.9715%20180.834%2026.8997%20180.681%2026.7561C180.529%2026.6125%20180.453%2026.433%20180.453%2026.2176L180.529%2025.8945L189.664%202.7407C189.918%202.14241%20190.375%201.84326%20191.034%201.84326H195.221C195.881%201.84326%20196.338%202.14241%20196.592%202.7407L205.726%2025.8945L205.803%2026.2176C205.803%2026.433%20205.72%2026.6125%20205.555%2026.7561C205.39%2026.8997%20205.206%2026.9715%20205.003%2026.9715H201.616C201.083%2026.9715%20200.715%2026.7441%20200.512%2026.2894L198.761%2021.9458H187.495L185.744%2026.2894C185.541%2026.7441%20185.173%2026.9715%20184.64%2026.9715H181.252ZM188.827%2017.7817H197.429L193.128%206.72531L188.827%2017.7817Z%22%20fill%3D%22%234A90E2%22%20style%3D%22fill%3A%20rgb(74%2C%20144%2C%20226)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M211.703%2026.9714H208.696C208.442%2026.9714%20208.226%2026.8876%20208.049%2026.7201C207.871%2026.5526%20207.782%2026.3492%20207.782%2026.1099V23.9919C207.782%2023.7526%20207.871%2023.5492%20208.049%2023.3817C208.226%2023.2141%20208.442%2023.1304%20208.696%2023.1304H211.703V26.9714Z%22%20fill%3D%22%234A90E2%22%20style%3D%22fill%3A%20rgb(74%2C%20144%2C%20226)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M211.703%205.68429H208.696C208.442%205.68429%20208.226%205.60053%20208.049%205.43301C207.871%205.26549%20207.782%205.06207%20207.782%204.82275V2.7048C207.782%202.46549%20207.871%202.26207%20208.049%202.09454C208.226%201.92702%20208.442%201.84326%20208.696%201.84326H211.703V5.68429Z%22%20fill%3D%22%234A90E2%22%20style%3D%22fill%3A%20rgb(74%2C%20144%2C%20226)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M215.661%2026.9714H218.668C218.922%2026.9714%20219.138%2026.8876%20219.315%2026.7201C219.493%2026.5526%20219.582%2026.3492%20219.582%2026.1099V23.9919C219.582%2023.7526%20219.493%2023.5492%20219.315%2023.3817C219.138%2023.2141%20218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Logo
Favicon
UI Components
Live previews rendered using FitnessAI's actual button styles.
Button Primary
buttonPrimary
background#00A1FFtextColor#FFFFFFborderColor#FFFFFFborderRadius38pxshadownone
Button Secondary
buttonSecondary
backgroundtransparenttextColor#FFFFFFborderColor#FFFFFFborderRadius38pxshadownone
Brand Personality
Tone: modernEnergy: highAudience: fitness enthusiasts and tech-savvy individuals
FitnessAI Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: framerusercontent.com
Source: get.fitnessai.com
.png)
Image: cdn.prod.website-files.com
.png){kind=link}
Source: fitnessai.com
Image: framerusercontent.com
Source: get.fitnessai.com
Image: cdn.prod.website-files.com
Source: fitnessai.com
Image: cdn.prod.website-files.com
Source: fitnessai.com
.png)
Image: cdn.prod.website-files.com
.png){kind=link}
Source: fitnessai.com
Frequently Asked Questions
What is FitnessAI's primary brand color?
FitnessAI's primary brand color is #00A1FF. It anchors the visual identity across their website, product UI, and marketing materials.
What font does FitnessAI use?
FitnessAI uses Helvetica Neue for body text and Bayon for headings. Fonts were detected on https://fitnessai.com as part of their live design system.
Does FitnessAI use a light or dark theme?
FitnessAI's primary site uses a dark color scheme, with a background of #000000.
Where can I find FitnessAI's logo?
FitnessAI's logo is available directly on their site (https://fitnessai.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://fitnessai.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by FitnessAI.
Methodology
Brand data on this page was extracted from https://fitnessai.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by FitnessAI.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/fitnessai.json GET /branding/fitnessai/llms.txt
{
"colorScheme": "dark",
"fonts": [\
{\
"family": "Helvetica Neue",\
"role": "body"\
},\
{\
"family": "Arial",\
"role": "body"\
},\
{\
"family": "Bayon",\
"role": "heading"\
}\
],
"colors": {
"primary": "#00A1FF",
"secondary": "#2C3340",
"accent": "#00A1FF",
"background": "#000000",
"textPrimary": "#FFFFFF",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Helvetica Neue",
"heading": "Bayon"
},
"fontStacks": {
"heading": [\
"Bayon",\
"Arial",\
"sans-serif"\
],
"body": [\
"Helvetica Neue",\
"Arial",\
"sans-serif"\
],
"paragraph": [\
"Helvetica Neue",\
"Arial",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "100px",
"h2": "80px",
"body": "27px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "10px"
},
"components": {
"buttonPrimary": {
"background": "#00A1FF",
"textColor": "#FFFFFF",
"borderColor": "#FFFFFF",
"borderRadius": "38px",
"borderRadiusCorners": {
"topLeft": "38px",
"topRight": "38px",
"bottomRight": "38px",
"bottomLeft": "38px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#FFFFFF",
"borderColor": "#FFFFFF",
"borderRadius": "38px",
"borderRadiusCorners": {
"topLeft": "38px",
"topRight": "38px",
"bottomRight": "38px",
"bottomLeft": "38px"
},
"shadow": "none"
}
},
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"favicon": "https://cdn.prod.website-files.com/5c34b1d990599d63c8b3e892/5c34ebbf90599dc015b47713_Favicon.png",
"ogImage": null,
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'FitnessAI'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Get My Plan",
"reasoning": "Button #1 'Get My Plan' uses the vibrant brand color #00A1FF and has strong action-oriented text, making it the primary CTA."
},
"secondary": {
"index": 2,
"text": "Get Started For Free",
"reasoning": "Button #2 'Get Started For Free' has a transparent background, providing a clear visual distinction from the primary button, making it suitable as a secondary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "high",
"targetAudience": "fitness enthusiasts and tech-savvy individuals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'FitnessAI'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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