Dex Brand Identity

A complete profile of Dex's visual system — colors, typography, components, and personality — extracted from https://getdex.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://getdex.com.

• Primary: #456EE8 (rgb(69, 110, 232))
• Secondary: #CFD6E8 (rgb(207, 214, 232))
• Accent: #456EE8 (rgb(69, 110, 232))
• Background: #FFFFFF (rgb(255, 255, 255))
• Text Primary: #6B7592 (rgb(107, 117, 146))
• Link: #6B7592 (rgb(107, 117, 146))

Typography

Each font links to its Google Fonts page where available.

• Primary: Inter
  • Inter on Google Fonts →
• Heading: Eina Bold
  • Eina Bold on Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Dex's actual button styles.

• Button Primary:

  • Background: #456EE8
  • Text Color: #FFFFFF
  • Border Radius: 4px
  • Shadow: none

• Button Secondary:

  • Background: transparent
  • Text Color: #456EE8
  • Border Color: #B9C3DE
  • Border Radius: 4px
  • Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: professionals and tech-savvy users

Dex Brand in the Wild

Image: getdex.com

Image: getdex.com

Image: images.ctfassets.net

Image: getdex.com

Image: getdex.com

Image: getdex.com

Frequently Asked Questions

• What is Dex's primary brand color?
  Dex's primary brand color is #456EE8. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Dex use?
  Dex uses Inter for body text and Eina Bold for headings. Fonts were detected on https://getdex.com as part of their live design system.

• Does Dex use a light or dark theme?
  Dex's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Dex's logo?
  Dex's logo is available directly on their site (https://getdex.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://getdex.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Dex.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

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