Crew Brand: Colors, Fonts, Logo & Visual Identity

Crew Brand Identity

A complete profile of Crew's visual system — colors, typography, components, and personality — extracted from https://crew.work/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://crew.work/.

primary: #6B7280 (rgb(107, 114, 128))
secondary: #020617 (rgb(2, 6, 23))
accent: #668AFF (rgb(102, 138, 255))
background: #F8FAFC (rgb(248, 250, 252))
textPrimary: #808693 (rgb(128, 134, 147))
link: #808693 (rgb(128, 134, 147))

Typography

Each font links to its Google Fonts page where available.

primary: Circular Std Google Fonts →
heading: Circular Std Google Fonts →

Circular Std, Circular Std Fallback, Arial, Helvetica, sans-serif

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23688AFF%22%20fill-rule%3D%22evenodd%22%20d%3D%22M11.66%2012.065c.347-.835.85-1.59%201.52-2.266.192-.195.394-.373.601-.54H3.255c-.417.875-.728%201.81-.93%202.806h9.335ZM13.698%2020.788a7.045%207.045%200%200%201-2.055-2.806H2.329c.203.994.515%201.93.933%202.806h10.437ZM.062%2013.62a15.905%2015.905%200%200%200%20.001%202.807h11.15a8.705%208.705%200%200%201-.113-1.405c0-.487.041-.952.117-1.402H.062Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(104%2C%20138%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23000%22%20fill-rule%3D%22evenodd%22%20d%3D%22M18.21%207.703v.006c.06-.001.119-.008.179-.008%201.342%200%202.572.343%203.69%201.027%201.118.685%202.036%201.623%202.75%202.812l4.741-2.544c-.984-2.113-2.49-3.75-4.517-4.91-2.028-1.161-4.279-1.741-6.753-1.741-3.847%200-6.977%201.183-9.392%203.549a11.99%2011.99%200%200%200-1.516%201.81H18.21Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cmask%20id%3D%22a%22%20width%3D%2223%22%20height%3D%2210%22%20x%3D%227%22%20y%3D%2218%22%20maskUnits%3D%22userSpaceOnUse%22%20style%3D%22mask-type%3A%20alpha%3B%20fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M7.402%2018.549h22.079v9.15H7.402v-9.15Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fmask%3E%3Cg%20mask%3D%22url(%23a)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22%23000%22%20fill-rule%3D%22evenodd%22%20d%3D%22M22.035%2021.294c-1.208.7-2.483%201.05-3.824%201.05H7.402c.43.629.921%201.226%201.484%201.784%202.4%202.382%205.479%203.572%209.235%203.572%202.475%200%204.726-.58%206.754-1.742%202.027-1.16%203.562-2.707%204.606-4.642l-4.74-2.767c-.598%201.13-1.499%202.045-2.706%202.745Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cpath%20fill%3D%22%23000%22%20fill-rule%3D%22evenodd%22%20d%3D%22M117.149%2021.423a2.847%202.847%200%200%200-2.853%202.841%202.847%202.847%200%200%200%202.853%202.841%202.846%202.846%200%200%200%202.851-2.84%202.846%202.846%200%200%200-2.851-2.842Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Crew's actual button styles.

Input

background: transparent
textColor: #000000
borderColor: #EFF1F4
borderRadius: 6px
shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Button Primary

background: #668AFF
textColor: #F9FAFB
borderRadius: 9999px
shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Button Secondary

background: #FFFFFF
textColor: #020617
borderColor: #E5E7EB
borderRadius: 9999px
shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.06) 0px 6px 4px -4px

Brand Personality

Tone: professional
Energy: medium
Audience: recruitment professionals

Crew Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: storage.ghost.io
Source: blog.crew.work

Image: crew.ghost.io
Source: blog.crew.work

Image: booleanstrings.com
Source: blog.crew.work

Image: crew.ghost.io
Source: blog.crew.work

Image: storage.ghost.io
Source: blog.crew.work

Image: crew.ghost.io
Source: blog.crew.work

Frequently Asked Questions

What is Crew's primary brand color?
Crew's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Crew use?
Crew uses #668AFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Crew use?
Crew uses Circular Std as the primary typeface across body and headings.
Does Crew use a light or dark theme?
Crew's primary site uses a light color scheme, with a background of #F8FAFC.
Where can I find Crew's logo?
Crew's logo is available directly on their site (https://crew.work/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://crew.work/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Crew.

Methodology

Brand data on this page was extracted from https://crew.work/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Crew.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

JSON Output

{
  "colorScheme": "light",
  "fonts": [
    {"family": "Circular Std","role": "body"}
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#020617",
    "accent": "#668AFF",
    "background": "#F8FAFC",
    "textPrimary": "#808693",
    "link": "#808693"
  },
  "typography": {
    "fontFamilies": {"primary": "Circular Std","heading": "Circular Std"},
    "fontStacks": {
      "heading": ["circularStd", "circularStd Fallback", "Arial", "Helvetica", "sans-serif"],
      "body": ["circularStd", "circularStd Fallback", "Arial", "Helvetica", "sans-serif"],
      "paragraph": ["circularStd", "circularStd Fallback", "Arial", "Helvetica", "sans-serif"]
    },
    "fontSizes": {"h1": "60px", "h2": "20px", "body": "16px"}
  },
  "spacing": {"baseUnit": 4, "borderRadius": "5px"},
  "components": {
    "input": {"background": "transparent","textColor": "#000000","borderColor": "#EFF1F4","borderRadius": "6px","shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"},
    "buttonPrimary": {"background": "#668AFF","textColor": "#F9FAFB","borderRadius": "9999px","shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"},
    "buttonSecondary": {"background": "#FFFFFF","textColor": "#020617","borderColor": "#E5E7EB","borderRadius": "9999px","shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.06) 0px 6px 4px -4px"}
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%20125%2030%22%20class%3D%22h-6%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%23000%22%20fill-rule%3D%22evenodd%22%20d%3D%22M33.506%2027.099V2.924h5.725v3.348c1.527-2.648%205.39-3.972%208.476-3.972%201.068%200%202.85.357%203.766.684l-.504%205.58c-4.818-1.451-11.508.584-11.508%206.771v11.83l-5.955-.066ZM65.04%207.21c-1.7%200-3.138.491-4.316%201.473-1.178.983-1.961%202.322-2.348%204.018h12.97c-.24-1.696-.933-3.035-2.08-4.018-1.149-.982-2.557-1.472-4.226-1.472Zm12.03%207.322c0%20.655-.06%201.517-.179%202.588H58.376c.387%201.668%201.2%203.014%202.438%204.04%201.236%201.027%202.899%201.54%204.986%201.54%202.952%200%205.62-.832%208.006-2.5l2.325%204.152C73.119%2026.584%2069.6%2027.7%2065.576%2027.7c-2.206%200-4.166-.357-5.88-1.072-1.716-.714-3.094-1.673-4.138-2.879a12.407%2012.407%200%200%201-2.347-4.018c-.522-1.472-.783-3.042-.783-4.709%200-3.66%201.17-6.688%203.511-9.084%202.34-2.395%205.373-3.593%209.1-3.593%203.518%200%206.403%201.093%208.654%203.28%202.252%202.188%203.377%205.156%203.377%208.907ZM86.507%2027.12%2078.233%202.925h6.083l5.098%2016.427%205.77-16.427h4.07l5.903%2016.427%204.963-16.427h6.083l-8.139%2024.195h-5.054l-5.77-15.847-5.68%2015.847h-5.053Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23688AFF%22%20fill-rule%3D%22evenodd%22%20d%3D%22M11.66%2012.065c.347-.835.85-1.59%201.52-2.266.192-.195.394-.373.601-.54H3.255c-.417.875-.728%201.81-.93%202.806h9.335ZM13.698%2020.788a7.045%207.045%200%200%201-2.055-2.806H2.329c.203.994.515%201.93.933%202.806h10.437ZM.062%2013.62a15.905%2015.905%200%200%200%20.001%202.807h11.15a8.705%208.705%200%200%201-.113-1.405c0-.487.041-.952.117-1.402H.062Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(104%2C%20138%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23000%22%20fill-rule%3D%22evenodd%22%20d%3D%22M18.21%207.703v.006c.06-.001.119-.008.179-.008%201.342%200%202.572.343%203.69%201.027%201.118.685%202.036%201.623%202.75%202.812l4.741-2.544c-.984-2.113-2.49-3.75-4.517-4.91-2.028-1.161-4.279-1.741-6.753-1.741-3.847%200-6.977%201.183-9.392%203.549a11.99%2011.99%200%200%200-1.516%201.81H18.21Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cmask%20id%3D%22a%22%20width%3D%2223%22%20height%3D%2210%22%20x%3D%227%22%20y%3D%2218%22%20maskUnits%3D%22userSpaceOnUse%22%20style%3D%22mask-type%3A%20alpha%3B%20fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M7.402%2018.549h22.079v9.15H7.402v-9.15Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fmask%3E%3Cg%20mask%3D%22url(%23a)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22%23000%22%20fill-rule%3D%22evenodd%22%20d%3D%22M22.035%2021.294c-1.208.7-2.483%201.05-3.824%201.05H7.402c.43.629.921%201.226%201.484%201.784%202.4%202.382%205.479%203.572%209.235%203.572%202.475%200%204.726-.58%206.754-1.742%202.027-1.16%203.562-2.707%204.606-4.642l-4.74-2.767c-.598%201.13-1.499%202.045-2.706%202.745Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cpath%20fill%3D%22%23000%22%20fill-rule%3D%22evenodd%22%20d%3D%22M117.149%2021.423a2.847%202.847%200%200%200-2.853%202.841%202.847%202.847%200%200%200%202.853%202.841%202.846%202.846%200%200%200%202.851-2.84%202.846%202.846%200%200%200-2.851-2.842Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://crew.work/favicon.ico",
    "ogImage": "https://crew.work/opengraph-image.png?9fa7fae072ce6a01",
    "logoHref": "https://crew.work"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "recruitment professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}

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