Clear Genetics Brand: Colors, Fonts, Logo & Visual Identity
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Clear Genetics Brand Identity
A complete profile of Clear Genetics's visual system — colors, typography, components, and personality — extracted from https://cleargenetics.com/. Built for designers, agents, and AI tools.
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Copy Agent Instructions Download JSON
Primary
#128279
Accent
#194066
Body Font
FuturaAllele
Heading
FuturaAllele
Color Palette
Brand palette extracted from https://cleargenetics.com/.
primary
#128279
rgb(18, 130, 121)
secondary
#80D1CA
rgb(128, 209, 202)
accent
#194066
rgb(25, 64, 102)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#565963
rgb(86, 89, 99)
link
#194066
rgb(25, 64, 102)
Typography
Each font links to its Google Fonts page where available.
primary
FuturaAllele
FuturaAllele Google Fonts →
heading
FuturaAllele
FuturaAllele Google Fonts →
FuturaAllele, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using Clear Genetics's actual button styles.
Button Primary
buttonPrimary
background#194066textColor#FFFFFFborderRadius0pxshadownone
Button Secondary
buttonSecondary
background#FFFFFFtextColor#161616borderRadius5pxshadownone
Brand Personality
Tone: professionalEnergy: mediumAudience: healthcare professionals
Clear Genetics Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: mma.prnewswire.com
Source: prnewswire.com
Image: pbs.twimg.com
Source: x.com
Image: saidsupport.org
Source: saidsupport.org
Image: insideprecisionmedicine.com
Source: insideprecisionmedicine.com
Image: selfdecode.com
Source: selfdecode.com
Image: pbs.twimg.com
Source: x.com
Frequently Asked Questions
What is Clear Genetics's primary brand color?
Clear Genetics's primary brand color is #128279. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Clear Genetics use?
Clear Genetics uses #194066 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Clear Genetics use?
Clear Genetics uses FuturaAllele as the primary typeface across body and headings.
Does Clear Genetics use a light or dark theme?
Clear Genetics's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Clear Genetics's logo?
Clear Genetics's logo is available directly on their site (https://cleargenetics.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://cleargenetics.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Clear Genetics.
Methodology
Brand data on this page was extracted from https://cleargenetics.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Clear Genetics.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/clear-genetics.json GET /branding/clear-genetics/llms.txt
{
"colorScheme": "light",
"fonts": [\
{\
"family": "FuturaAllele",\
"role": "unknown"\
}\
],
"colors": {
"primary": "#128279",
"secondary": "#80D1CA",
"accent": "#194066",
"background": "#FFFFFF",
"textPrimary": "#565963",
"link": "#194066"
},
"typography": {
"fontFamilies": {
"primary": "FuturaAllele",
"heading": "FuturaAllele"
},
"fontStacks": {
"heading": [\
"FuturaAllele",\
"sans-serif"\
],
"body": [\
"FuturaAllele",\
"sans-serif"\
],
"paragraph": [\
"FuturaAllele",\
"sans-serif"\
]
},
"fontSizes": {
"h1": "64px",
"h2": "28px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#194066",
"textColor": "#FFFFFF",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#161616",
"borderRadius": "5px",
"borderRadiusCorners": {
"topLeft": "5px",
"topRight": "5px",
"bottomRight": "5px",
"bottomLeft": "5px"
},
"shadow": "none"
}
},
"images": {
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"ogImage": "https://images.ctfassets.net/6at1y2gofdxy/3qPaKIlJDheb9UB9UD9H0T/3a6991c368d19c61b7d957df6d223b6b/Invitae_OG_Dual_Branded_Logo_Lockup_1200x620.png?fm=jpg",
"logoHref": "/us",
"logoAlt": "Invitae"
},
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"confidence": 0.9,
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},
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},
"secondary": {
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"text": "Partner with us",
"reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary option with a less prominent appearance."
},
"confidence": 0.95
},
"personality": {
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"energy": "medium",
"targetAudience": "healthcare professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
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},
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"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Invitae' from the page title and URL.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
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