Claimspotting Brand: Colors, Fonts, Logo & Visual Identity

Claimspotting Brand Identity

A complete profile of Claimspotting's visual system — colors, typography, components, and personality — extracted from http://urbantakeover.at. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://urbantakeover.at.

Primary: #8995A9
Secondary: #09757A
Accent: #FFFF00
Background: #000000
Text Primary: #000000
Link: #FFFF00

Typography

Each font links to its Google Fonts page where available.

Primary: Source Sans Pro
Source Sans Pro Google Fonts →
Heading: Playfair Display
Playfair Display Google Fonts →

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Claimspotting's actual button styles.

Input

Background: transparent
Text Color: #ABABAB
Border Color: #FFFFFF
Border Radius: 4px
Shadow: none

Button Primary

Background: #FFFFFF
Text Color: #000000
Border Color: #8995A9
Border Radius: 4px
Shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: urban professionals

Claimspotting Brand in the Wild

Image: hiig.de
Source: hiig.de

Image: publicinterest.ai
Source: publicinterest.ai

Image: i.imgur.com
Source: forums.civfanatics.com

Image: avatars.githubusercontent.com
Source: github.com

Image: hiig.de
Source: hiig.de

Image: zemki.uni-bremen.de
Source: zemki.uni-bremen.de

Frequently Asked Questions

What is Claimspotting's primary brand color?
Claimspotting's primary brand color is #8995A9. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Claimspotting use?
Claimspotting uses #FFFF00 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Claimspotting use?
Claimspotting uses Source Sans Pro for body text and Playfair Display for headings. Fonts were detected on http://urbantakeover.at as part of their live design system.
Does Claimspotting use a light or dark theme?
Claimspotting's primary site uses a light color scheme, with a background of #000000.
How was this brand profile generated?
This profile was extracted from http://urbantakeover.at using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Claimspotting.

Methodology

Brand data on this page was extracted from http://urbantakeover.at on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Claimspotting.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/claimspotting.json
GET /branding/claimspotting/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans Pro",
      "role": "body"
    },
    {
      "family": "Playfair Display",
      "role": "heading"
    },
    {
      "family": "GD Sherpa",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#8995A9",
    "secondary": "#09757A",
    "accent": "#FFFF00",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#FFFF00"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans Pro",
      "heading": "Playfair Display"
    },
    "fontStacks": {
      "heading": [
        "Playfair Display",
        "Georgia",
        "serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Source Sans Pro",
        "arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#ABABAB",
      "borderColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#8995A9",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://img1.wsimg.com/isteam/ip/static/pwa-app/logo-default.png/:/rs=w:57,h:57,m",
    "ogImage": "https://img1.wsimg.com/isteam/videos/uA41GmyyG8IMaxXdb"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo was found as the candidate is invisible and too small to be considered a primary brand logo.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "The 'Get Started' button is typically a strong call-to-action, encouraging users to begin using the service or product. It is often prioritized as the primary action on a page."
    },
    "secondary": {
      "index": 2,
      "text": "Send",
      "reasoning": "The 'Send' button is likely a secondary action, used for submitting forms or messages, which is less prominent than 'Get Started'."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "urban professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo was found as the candidate is invisible and too small to be considered a primary brand logo.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}