Chari Brand: Colors, Fonts, Logo & Visual Identity
Chari Brand Identity
A complete profile of Chari's visual system — colors, typography, components, and personality — extracted from https://chari.com. Built for designers, agents, and AI tools.
Primary
#75D69C
Accent
#20B8FF
Body Font
Hind
Heading
Poppins
Color Palette
Brand palette extracted from https://chari.com.
primary
#75D69C
rgb(117, 214, 156)
secondary
#5472D2
rgb(84, 114, 210)
accent
#20B8FF
rgb(32, 184, 255)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#20B8FF
rgb(32, 184, 255)
link
#20B8FF
rgb(32, 184, 255)
Typography
Each font links to its Google Fonts page where available.
primary
Hind
Hind Google Fonts →
heading
Poppins
Poppins Google Fonts →
Hind, sans-serif
Visual Assets
Logo
Favicon
UI Components
Live previews rendered using Chari's actual button styles.
Input
input
background#F7F8F8textColor#1F2124borderColornullborderRadius0pxshadownone
Button Primary
buttonPrimary
background#20B8FFtextColor#FFFFFFborderRadius19pxshadowrgba(0, 0, 0, 0.5) 0px 5px 17px -5px
Button Secondary
buttonSecondary
background#FFFFFFtextColor#20B8FFborderColor#E7E7E7borderRadius30pxshadownone
Brand Personality
Tone: modern Energy: medium Audience: B2B customers in Francophone Africa
Chari Brand in the Wild
Image: chari.ma
Source: chari.com
Image: chari.ma
Source: chari.com
Image: chari.ma
Source: chari.com
Image: chari.ma
Source: chari.com
Image: moroccoworldnews.com
Source: chari.com
Image: lesiteinfo.com
Source: chari.com
Frequently Asked Questions
What is Chari's primary brand color?
Chari's primary brand color is #75D69C. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Chari use?
Chari uses #20B8FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Chari use?
Chari uses Hind for body text and Poppins for headings. Fonts were detected on https://chari.com as part of their live design system.
Does Chari use a light or dark theme?
Chari's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Chari's logo?
Chari's logo is available directly on their site (https://chari.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://chari.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Chari.
Methodology
Brand data on this page was extracted from https://chari.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Chari.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Poppins",
"role": "heading"
},
{
"family": "Hind",
"role": "body"
}
],
"colors": {
"primary": "#75D69C",
"secondary": "#5472D2",
"accent": "#20B8FF",
"background": "#FFFFFF",
"textPrimary": "#20B8FF",
"link": "#20B8FF"
},
"typography": {
"fontFamilies": {
"primary": "Hind",
"heading": "Poppins"
},
"fontStacks": {
"heading": [
"Hind",
"sans-serif"
],
"body": [
"Hind",
"sans-serif"
],
"paragraph": [
"Hind",
"sans-serif"
]
},
"fontSizes": {
"h1": "15px",
"h2": "15px",
"body": "22px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "5px"
},
"components": {
"input": {
"background": "#F7F8F8",
"textColor": "#1F2124",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#20B8FF",
"textColor": "#FFFFFF",
"borderRadius": "19px",
"borderRadiusCorners": {
"topLeft": "19px",
"topRight": "19px",
"bottomRight": "19px",
"bottomLeft": "19px"
},
"shadow": "rgba(0, 0, 0, 0.5) 0px 5px 17px -5px"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#20B8FF",
"borderColor": "#E7E7E7",
"borderRadius": "30px",
"borderRadiusCorners": {
"topLeft": "30px",
"topRight": "30px",
"bottomRight": "30px",
"bottomLeft": "30px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://chari.com/assets/uploads/logo-white.webp",
"favicon": "https://chari.com/assets/uploads/logo.png",
"ogImage": null,
"logoHref": "/",
"logoAlt": "Chari"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Chari'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Envoyez le message",
"reasoning": "Button #0 has a vibrant blue background (#20B8FF), which is the accent color and stands out as the primary call-to-action with the text 'Envoyez le message'."
},
"secondary": {
"index": 1,
"text": "Télécharger\n Google Play",
"reasoning": "Button #1 is a secondary action with a white background (#FFFFFF) and blue text, making it less prominent than the primary button."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "B2B customers in Francophone Africa"
},
"designSystem": {
"framework": "bootstrap",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Chari'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}