Cardboard Brand: Colors, Fonts, Logo & Visual Identity

Cardboard Brand Identity

A complete profile of Cardboard's visual system — colors, typography, components, and personality — extracted from https://usecardboard.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://usecardboard.com.

Primary:
- Hex: #FFFFFF
- RGB: rgb(255, 255, 255)
Accent:
- Hex: #FFFFFF
- RGB: rgb(255, 255, 255)
Background:
- Hex: #000000
- RGB: rgb(0, 0, 0)
Text Primary:
- Hex: #000000
- RGB: rgb(0, 0, 0)
Link:
- Hex: #FFFFFF
- RGB: rgb(255, 255, 255)

Typography

Each font links to its Google Fonts page where available.

Primary: Raveo Variable
Heading: Raveo Variable

Font Links

Raveo Variable →

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Cardboard's actual button styles.

Input:
- Background: #0D0D0D
- Text Color: #D4D4D8
- Border Color: #1A1A1A
- Border Radius: 5px
Button Primary:
- Background: #FFFFFF
- Text Color: #000000
- Border Radius: 7px
Button Secondary:
- Background: #0D0D0D
- Text Color: #FFFFFF
- Border Color: #1A1A1A
- Border Radius: 7px

Brand Personality

Tone: modern
Energy: medium
Audience: content creators and video editors

Cardboard Brand in the Wild

Image source: usecardboard.com

Frequently Asked Questions

What is Cardboard's primary brand color?
Cardboard's primary brand color is #FFFFFF. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Cardboard use?
Cardboard uses Raveo Variable as the primary typeface across body and headings.
Does Cardboard use a light or dark theme?
Cardboard's primary site uses a dark color scheme, with a background of #000000.
How was this brand profile generated?
This profile was extracted from https://usecardboard.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cardboard.

Methodology

Brand data on this page was extracted from https://usecardboard.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Cardboard.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Raveo Variable",
      "role": "unknown"
    },
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FFFFFF",
    "accent": "#FFFFFF",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#FFFFFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Raveo Variable",
      "heading": "Raveo Variable"
    },
    "fontStacks": {
      "heading": [
        "Raveo Variable",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "ui-sans-serif",
        "sans-serif",
        "system-ui"
      ],
      "paragraph": [
        "Raveo Variable",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "63px",
      "body": "17.5px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#0D0D0D",
      "textColor": "#D4D4D8",
      "borderColor": "#1A1A1A",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0D0D0D",
      "textColor": "#FFFFFF",
      "borderColor": "#1A1A1A",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.usecardboard.com/images/favicon-circle.png",
    "ogImage": "https://www.usecardboard.com/images/marketing/og-new.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo was found in the header area. Both candidates are small and not prominently placed as a main brand logo should be.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' is likely the primary CTA due to its action-oriented text and prominent placement. It uses a white background with black text, which stands out against the dark theme."
    },
    "secondary": {
      "index": 3,
      "text": "Explore plans",
      "reasoning": "Button #3 with text 'Explore plans' is selected as secondary due to its contrasting dark background, making it distinct from the primary button's color group."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "content creators and video editors"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo was found in the header area. Both candidates are small and not prominently placed as a main brand logo should be.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}