Blink Brand: Colors, Fonts, Logo & Visual Identity

Blink Brand Identity

A complete profile of Blink's visual system — colors, typography, components, and personality — extracted from https://blink.new. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://blink.new.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

UI Components

Live previews rendered using Blink's actual button styles.

Input

Button Primary

Button Secondary

Brand Personality

Blink Brand in the Wild

Frequently Asked Questions

Methodology

Brand data on this page was extracted from https://blink.new on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Blink.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#216BE4",
    "secondary": "#79C0FF",
    "accent": "#216BE4",
    "background": "#FFFFFF",
    "textPrimary": "#0F0F0F",
    "link": "#FDE3E3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "ui-sans-serif",
        "system-ui"
      ],
      "body": [
        "Geist",
        "ui-sans-serif",
        "system-ui"
      ],
      "paragraph": [
        "Geist",
        "ui-sans-serif",
        "system-ui"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0F0F0F",
      "borderColor": "#E6E6E6",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#216BE4",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0F0F0F",
      "borderColor": "#E6E6E6",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://blink.new/_next/image?url=%2Fblink%2Fblink-logo-wordmark--light-theme.svg&w=256&q=75",
    "favicon": "https://blink.new/favicon-16x16.png",
    "ogImage": "https://blink.new/blink/ai-app-builder.png",
    "logoHref": "/",
    "logoAlt": "Blink Logo Light"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Blink'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get started for free",
      "reasoning": "Button #0 ('Get started for free') uses the brand's primary color (#216BE4) and has strong CTA text, making it the main call-to-action."
    },
    "secondary": {
      "index": 10,
      "text": "Sign In",
      "reasoning": "Button #1 ('Sign In') has a different background color (#FFFFFF) and serves as a secondary action, typical for login or account access."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "developers and tech-savvy users"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Blink'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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