Accend Brand: Colors, Fonts, Logo & Visual Identity
Accend Brand Identity
A complete profile of Accend's visual system — colors, typography, components, and personality — extracted from https://www.withaccend.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.withaccend.com/.
- Primary: #1D252C
- Secondary: #3898EC
- Accent: #753FF7
- Background: #FFFFFF
- Text Primary: #000000
- Link: #753FF7
Typography
Each font links to its Google Fonts page where available.
- Primary Font: Fff Acidgrotesk Trial Google Fonts →
- Heading Font: Fff Acidgrotesk Trial Google Fonts →
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
...
Visual Assets
Logo
Favicon
UI Components
Live previews rendered using Accend's actual button styles.
Input
- Input:
- Background: #FFFFFF
- Text Color: #333333
- Border Color: null
- Border Radius: 0px
- Shadow: none
Button Primary
- Button Primary:
- Background: #000000
- Text Color: #FFFFFF
- Border Radius: 4.75px
- Shadow: none
Brand Personality
- Tone: modern
- Energy: medium
- Audience: tech-savvy professionals
Accend Brand in the Wild
Source: fondo.com
Source: linkedin.com
Source: youtube.com
Source: americanbazaaronline.com
Frequently Asked Questions
What is Accend's primary brand color? Accend's primary brand color is #1D252C.
What accent color does Accend use? Accend uses #753FF7 as an accent color.
What font does Accend use? Accend uses Fff Acidgrotesk Trial as the primary typeface.
Does Accend use a light or dark theme? Accend's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Accend's logo? Accend's logo is available directly on their site (https://www.withaccend.com/).
How was this brand profile generated? This profile was extracted from https://www.withaccend.com/ using the Firecrawl branding extraction API.
Methodology
Brand data was extracted from https://www.withaccend.com/ on 2026-07-27 using the Firecrawl branding extraction API.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Fff Acidgrotesk Trial",
"role": "unknown"
}
],
"colors": {
"primary": "#1D252C",
"secondary": "#3898EC",
"accent": "#753FF7",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#753FF7"
},
"typography": {
"fontFamilies": {
"primary": "Fff Acidgrotesk Trial",
"heading": "Fff Acidgrotesk Trial"
},
"fontStacks": {
"heading": [
"Fff Acidgrotesk Trial",
"sans-serif"
],
"body": [
"Fff Acidgrotesk Trial",
"sans-serif"
],
"paragraph": [
"Fff Acidgrotesk Trial",
"sans-serif"
]
},
"fontSizes": {
"h1": "14px",
"h2": "14px",
"body": "19px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "19px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#333333",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderRadius": "4.75px",
"borderRadiusCorners": {
"topLeft": "4.75px",
"topRight": "4.75px",
"bottomRight": "4.75px",
"bottomLeft": "4.75px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/65dda93d80362e85f23cea77/65de0ed895b2a8b18052fb31_Accend_Logo_Black.png",
"favicon": "https://cdn.prod.website-files.com/65dda93d80362e85f23cea77/66336f6a9faecc3509865a2e_avicon_accend.png",
"ogImage": null
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy professionals"
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
}
}