Zip Brand Identity

A complete profile of Zip's visual system — colors, typography, components, and personality — extracted from https://ziphq.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/zip
• Machine-readable JSON: https://characterquilt.com/branding/zip.json
• Per-page llms.txt: https://characterquilt.com/branding/zip/llms.txt

Quick Facts

Color Palette

• primary: #B5D61E
• secondary: #E2ECFF
• accent: #B5D61E
• background: #151515
• textPrimary: #151515
• link: #180A64

Typography

• primary: Riformall — https://fonts.google.com/specimen/Riformall
• heading: Riformall — https://fonts.google.com/specimen/Riformall

Visual Assets

• Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2254%22%20height%3D%2237%22%20viewBox%3D%220%200%2054%2037%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M37.7581%2018.2472C37.7581%2014.5107%2039.6067%2012.1115%2042.4386%2012.1115C45.2704%2012.1115%2047.119%2014.5107%2047.119%2018.2472C47.119%2021.9837%2045.2704%2024.4222%2042.4386%2024.4222C39.6067%2024.4222%2037.7581%2021.9444%2037.7581%2018.2472ZM30.5211%208.06039C26.6667%208.06039%2024.3461%2010.9316%2024.3461%2016.0447V28.4734H30.5605V8.06039H30.5211ZM22.6942%208.06039C16.4012%208.06039%2012.9007%209.8303%205.62439%2017.2639L0%2023.0063V28.4734H23.1269V22.3377H9.32154L23.1269%208.06039H22.6942ZM31.7798%2036.3396H37.9941V24.3829C38.9774%2027.3721%2041.6126%2029.0633%2044.8378%2029.0633C49.9115%2029.0633%2053.5693%2024.6582%2053.5693%2018.2472C53.5693%2011.8362%2049.9115%207.43108%2044.8378%207.43108C41.6126%207.43108%2038.9774%209.16166%2037.9941%2012.1115V8.06039H31.7798V36.3396ZM30.5605%200.941406H24.3461V7.0771H30.5605V0.941406ZM23.1269%200.941406H0.471977V7.0771H23.1269V0.941406Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E
• Favicon: https://cdn.prod.website-files.com/66ba279e03c8e2713df59ea5/66eebcd144f29b78be4fc398_Zip%20Favicon.png
• Social card (og:image): https://cdn.prod.website-files.com/66ba279e03c8e2713df59ea5/69c662f8c2df0a32131c1a1a_Social%20Thumbnail%20-%201200x630%20-%20Home%20(1).png

UI Components

• input: background=transparent, textColor=#000000, borderColor=null, borderRadius=5px, shadow=none
• buttonPrimary: background=#B5D61E, textColor=#000000, borderColor=#B5D61E, borderRadius=5px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=5px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: procurement professionals

Zip Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• A guide to successful procurement change management
  • Image: https://cdn.prod.website-files.com/66bbb684f0a6bfda78a042b4/66eb50eb34bf228c876ffd1b_643064b49b3f2e9c35268bfc_pexels-sora-shimazaki-change_management.webp
  • Source: https://ziphq.com/blog/procurement-change-management
• Blog | Zip
  • Image: https://cdn.prod.website-files.com/66bbb684f0a6bfda78a042b4/69cc3079fc4946c5dfc1ffdd_Denari%20Resource%20Card.jpeg
  • Source: https://ziphq.com/blog
• Careers at Zip | Building AI for Procurement
  • Image: https://cdn.prod.website-files.com/66ba279e03c8e2713df59ea5/68da9a863a4a8610b5015193_BOOKERTJONES-25-min.jpg
  • Source: https://ziphq.com/careers
• Blog | Zip
  • Image: https://cdn.prod.website-files.com/66bbb684f0a6bfda78a042b4/69debe3beb68d61a1d55bdb2_Contract%20Orchestration%20%20Resource%20Card.jpeg
  • Source: https://ziphq.com/blog
• Strategic sourcing: How to build resilient supply chains
  • Image: https://cdn.prod.website-files.com/66bbb684f0a6bfda78a042b4/66eb50f58ce6ee11094e7663_63bf5dd31f11b16c798a3091_pexels-sora-shimazaki-5926398.webp
  • Source: https://ziphq.com/blog/strategic-sourcing
• Blog | Zip
  • Image: https://cdn.prod.website-files.com/66bbb684f0a6bfda78a042b4/69b193d8b905b6c194a608a1_JPEG%20image%20Large.jpeg
  • Source: https://ziphq.com/blog

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