Zip Brand: Colors, Fonts, Logo & Visual Identity

Zip Brand Identity

A complete profile of Zip's visual system — colors, typography, components, and personality — extracted from https://ziphq.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://ziphq.com/.
primary
#B5D61E
rgb(181, 214, 30)
secondary
#E2ECFF
rgb(226, 236, 255)
accent
#B5D61E
rgb(181, 214, 30)
background
#151515
rgb(21, 21, 21)
textPrimary
#151515
rgb(21, 21, 21)
link
#180A64
rgb(24, 10, 100)

Typography

Each font links to its Google Fonts page where available.
primary
Riformall
Riformall Google Fonts →
heading
Riformall
Riformall Google Fonts →
Riformall, sans-serif

Visual Assets

%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)
Logo

Favicon

.png)
Social Card

UI Components

Live previews rendered using Zip's actual button styles.
Input

input
background transparent
textColor #000000
borderColor null
borderRadius 5px
shadow none

Button Primary

buttonPrimary
background #B5D61E
textColor #000000
borderColor #B5D61E
borderRadius 5px
shadow none

Button Secondary

buttonSecondary
background transparent
textColor #FFFFFF
borderColor #FFFFFF
borderRadius 5px
shadow none

Brand Personality

Tone: modern Energy: medium Audience: procurement professionals

Zip Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com
Source: ziphq.com

Frequently Asked Questions

What is Zip's primary brand color?
Zip's primary brand color is #B5D61E. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Zip use?
Zip uses Riformall as the primary typeface across body and headings.

Does Zip use a light or dark theme?
Zip's primary site uses a dark color scheme, with a background of #151515.

Where can I find Zip's logo?
Zip's logo is available directly on their site (https://ziphq.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://ziphq.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Zip.