Zepto Brand Identity

A complete profile of Zepto's visual system — colors, typography, components, and personality — extracted from https://www.zeptonow.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/zepto
• Machine-readable JSON: https://characterquilt.com/branding/zepto.json
• Per-page llms.txt: https://characterquilt.com/branding/zepto/llms.txt

Quick Facts

Color Palette

• primary: #F9105E
• accent: #F9105E
• background: #FFFFFF
• textPrimary: #000000
• link: #605668

Typography

• primary: Zepto Norms — https://fonts.google.com/specimen/Zepto+Norms
• heading: Zepto Norms — https://fonts.google.com/specimen/Zepto+Norms

Visual Assets

• Logo: https://cdn.zeptonow.com/web-static-assets-prod/artifacts/15.12.0/images/header/primary-logo.svg
• Favicon: https://www.zepto.com/favicon.ico
• Social card (og:image): https://cdn.zeptonow.com/web-static-assets-prod/artifacts/15.12.0/favicon.png

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#F9105E, borderColor=#F9105E, borderRadius=8px, shadow=rgb(249, 16, 94) 1px 1px 0px 0px

Brand Personality

Tone: modern · Energy: high · Audience: urban consumers in India

Zepto Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Buy Vastramay Men's Cotton Linen Blend Kurta | Purple - XL Online - Price @ ₹1958 | Instant Delivery | Zepto
  • Image: https://www.zepto.com/images/splash_screens/13__iPad_Pro_M4_portrait.png
  • Source: https://www.zeptonow.com/pn/vastramay-mens-cotton-linen-blend-kurta-purple-xl/pvid/4cd3c15c-a3f1-4dfa-b5da-508fb76cd100
• Go Performance Tuning at Scale: Zepto's pprof Journey (Part 1) | by Akash Agarwal | Zepto TechXPress
  • Image: https://miro.medium.com/0*xrsXirqZDbQoFyyL
  • Source: https://blog.zeptonow.com/go-performance-tuning-at-scale-zeptos-pprof-journey-part-1-459c32780ac6
• Customer Support - Zepto
  • Image: https://staticweb.zepto.com/customer-support/support.webp
  • Source: https://www.zeptonow.com/s/customer-support
• Lost in Translation? How We Fix Misspelled Multilingual Queries with LLMs | by Kaustabh Datta Choudhury | Zepto TechXPress
  • Image: https://miro.medium.com/1*RDDEsDko1HO6WAvW10afLw.png
  • Source: https://blog.zeptonow.com/lost-in-translation-how-we-fix-misspelled-multilingual-queries-with-llms-173ce00c2ba1
• Learning to Build for Millions: My Internship Journey at Zepto | by Govinda Kukna | Zepto TechXPress
  • Image: https://miro.medium.com/v2/resize:fit:1400/1*lJ7wwz5PdSuUqKyhd1G_PQ.jpeg
  • Source: https://blog.zeptonow.com/learning-to-build-for-millions-my-internship-journey-at-zepto-bbaaffba6fdf
• Scaling Culture During Hypergrowth: Lessons from Growing Our Tech & Product Org | by Bhavya Sharma | Zepto TechXPress
  • Image: https://miro.medium.com/0*jjSbd4KYgGlFNqd3
  • Source: https://blog.zeptonow.com/scaling-culture-during-hypergrowth-lessons-from-growing-our-tech-product-org-3x-b964f701b790

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.