Zepto Brand Identity

A complete profile of Zepto's visual system — colors, typography, components, and personality — extracted from https://www.zeptonow.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.zeptonow.com/

• Primary: #F9105E
• Accent: #F9105E
• Background: #FFFFFF
• Text Primary: #000000
• Link: #605668

Typography

Each font links to its Google Fonts page where available.

• Primary: Zepto Norms Google Fonts →
• Heading: Zepto Norms Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Zepto's actual button styles.

• Button Primary :
  • Background: #FFFFFF
  • Text Color: #F9105E
  • Border Color: #F9105E
  • Border Radius: 8px
  • Shadow: rgb(249, 16, 94) 1px 1px 0px 0px

Brand Personality

• Tone: modern
• Energy: high
• Audience: urban consumers in India

Zepto Brand in the Wild

Image: zepto.com
Source: zeptonow.com

Image: miro.medium.com
Source: blog.zeptonow.com

Image: staticweb.zepto.com
Source: zeptonow.com

Image: miro.medium.com
Source: blog.zepto.com

Frequently Asked Questions

1. What is Zepto's primary brand color?
   Zepto's primary brand color is #F9105E. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Zepto use?
   Zepto uses Zepto Norms as the primary typeface across body and headings.

3. Does Zepto use a light or dark theme?
   Zepto's primary site uses a light color scheme, with a background of #FFFFFF.

4. Where can I find Zepto's logo?
   Zepto's logo is available directly on their site (https://www.zeptonow.com/). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?
   This profile was extracted from https://www.zeptonow.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Zepto.

Methodology

Brand data on this page was extracted from https://www.zeptonow.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.