xai.json

xAI Brand Identity

A complete profile of xAI's visual system — colors, typography, components, and personality — extracted from https://x.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #153621
Accent #39A15F
Body Font universalSans
Heading Font universalSans

Color Palette

Typography

Visual Assets

Brand Personality

Tone: modern · Energy: medium · Audience: tech enthusiasts and researchers

xAI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "universalSans",
      "role": "unknown"
    },
    {
      "family": "GeistMono",
      "role": "monospace"
    },
    {
      "family": "Roboto Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#153621",
    "secondary": "#39A15F",
    "accent": "#39A15F",
    "background": "#121212",
    "textPrimary": "#121212",
    "link": "#6B7280"
  },
  "typography": {
    "fontFamilies": {
      "primary": "universalSans",
      "heading": "universalSans"
    },
    "fontStacks": {
      "heading": [
        "universalSans"
      ],
      "body": [
        "universalSans"
      ],
      "paragraph": [
        "universalSans"
      ]
    },
    "fontSizes": {
      "h1": "30px",
      "h2": "30px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {},
  "images": {
    "favicon": "https://x.ai/favicon.ico",
    "ogImage": "https://x.ai/opengraph-image.png?6014284994b18e1d"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The only logo candidate is tiny and located in the body, not in the header. It does not match typical brand logo characteristics.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "The only detected button has a dark background, which is not vibrant or action-oriented enough to be considered a primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button can be identified."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech enthusiasts and researchers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The only logo candidate is tiny and located in the body, not in the header. It does not match typical brand logo characteristics.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}