xAI Brand: Colors, Fonts, Logo & Visual Identity

xAI Brand Identity

A complete profile of xAI's visual system — colors, typography, components, and personality — extracted from https://x.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://x.ai.

Primary: #153621
Secondary: #39A15F
Accent: #39A15F
Background: #121212
Text Primary: #121212
Link: #6B7280

Typography

Each font links to its Google Fonts page where available.

Primary: universalSans (Google Fonts →)
Heading: universalSans (Google Fonts →)

Visual Assets

Favicon

Social Card

Brand Personality

Tone: modern
Energy: medium
Audience: tech enthusiasts and researchers

xAI Brand in the Wild

Image: docs.x.ai
Source: docs.x.ai

Image: x.ai
Source: x.ai

Frequently Asked Questions

What is xAI's primary brand color?
xAI's primary brand color is #153621. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does xAI use?
xAI uses #39A15F as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does xAI use?
xAI uses universalSans as the primary typeface across body and headings.
Does xAI use a light or dark theme?
xAI's primary site uses a dark color scheme, with a background of #121212.
How was this brand profile generated?
This profile was extracted from https://x.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by xAI.

Methodology

Brand data on this page was extracted from https://x.ai on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by xAI.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

JSON Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "universalSans",
      "role": "unknown"
    },
    {
      "family": "GeistMono",
      "role": "monospace"
    },
    {
      "family": "Roboto Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#153621",
    "secondary": "#39A15F",
    "accent": "#39A15F",
    "background": "#121212",
    "textPrimary": "#121212",
    "link": "#6B7280"
  },
  "typography": {
    "fontFamilies": {
      "primary": "universalSans",
      "heading": "universalSans"
    },
    "fontStacks": {
      "heading": [
        "universalSans"
      ],
      "body": [
        "universalSans"
      ],
      "paragraph": [
        "universalSans"
      ]
    },
    "fontSizes": {
      "h1": "30px",
      "h2": "30px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {},
  "images": {
    "favicon": "https://x.ai/favicon.ico",
    "ogImage": "https://x.ai/opengraph-image.png?6014284994b18e1d"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech enthusiasts and researchers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}