viam.json
Viam Brand Identity
A complete profile of Viam's visual system — colors, typography, components, and personality — extracted from https://www.viam.com/. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/viam
- Machine-readable JSON: https://characterquilt.com/branding/viam.json
- Per-page llms.txt: https://characterquilt.com/branding/viam/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #C4F400 |
| Accent | #000000 |
| Body Font | Public Sans |
| Heading Font | Space Grotesk |
Color Palette
- primary: #C4F400
- secondary: #0050BD
- accent: #000000
- background: #FFFFFF
- textPrimary: #000000
- link: #6CC3FD
Typography
- primary: Public Sans — Public Sans
- heading: Space Grotesk — Space Grotesk
Visual Assets
- Logo:
- Favicon:
- Social card (og:image):
UI Components
- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#B3B3B3, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=2px, shadow=none
Brand Personality
Tone: modern · Energy: medium · Audience: software engineers
Viam Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
Plant Watering Machine with a Raspberry Pi | Tutorial
- Image:
- Source: Source
AMA with Simone Giertz: Passion, creativity, and grit in robotics | Viam
- Image:
- Source: Source
Image classification in machine learning: A full guide (2024) | Viam
- Image: .png)
- Source: Source
Train fast computer vision models with slower multimodal AI | Viam
- Image:
- Source: Source
Object detection guide from a computer vision expert (2025) | Viam
- Image:
- Source: Source
Summer 2025 interns: Building the future at Viam | Viam
- Image: .jpeg)
- Source: Source
Working with these fonts
Not found on Google Fonts? Here are steps to follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.