Viam Brand Identity

A complete profile of Viam's visual system — colors, typography, components, and personality — extracted from https://www.viam.com/. Built for designers, agents, and AI tools.

Colors

Primary

#C4F400

Accent

#000000

Color Palette

Brand palette extracted from https://www.viam.com/.

Primary

#C4F400

• rgb(196, 244, 0)

Secondary

#0050BD

• rgb(0, 80, 189)

Accent

#000000

• rgb(0, 0, 0)

Background

#FFFFFF

• rgb(255, 255, 255)

Text Primary

#000000

• rgb(0, 0, 0)

Link

#6CC3FD

• rgb(108, 195, 253)

Typography

Each font links to its Google Fonts page where available.

Primary

Public Sans

• Public Sans Google Fonts →

Heading

Space Grotesk

• Space Grotesk Google Fonts →

Visual Assets

UI Components

Button Primary

background: #000000 textColor: #FFFFFF borderRadius: 0px shadow: none

Button Secondary

background: #B3B3B3 textColor: #FFFFFF borderColor: #FFFFFF borderRadius: 2px shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: software engineers

Frequently Asked Questions

What is Viam's primary brand color?

Viam's primary brand color is #C4F400. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Viam use?

Viam uses #000000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Viam use?

Viam uses Public Sans for body text and Space Grotesk for headings. Fonts were detected on https://www.viam.com/ as part of their live design system.

Does Viam use a light or dark theme?

Viam's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Viam's logo?

Viam's logo is available directly on their site (https://www.viam.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.viam.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Viam.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Public Sans",
      "role": "body"
    },
    {
      "family": "Space Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#C4F400",
    "secondary": "#0050BD",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#6CC3FD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Public Sans",
      "heading": "Space Grotesk"
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "0px"
    },
    "buttonSecondary": {
      "background": "#B3B3B3",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "2px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/62fba5686b6d47fe2a1ed2a6/62fba5686b6d47723d1ed2af_VIAM-logo-white.svg",
    "favicon": "https://cdn.prod.website-files.com/62fba5686b6d47fe2a1ed2a6/62fba8904abfacc1e1338f10_viam-favicon.png"
  }
}