Unit Brand Identity

A complete profile of Unit's visual system — colors, typography, components, and personality — extracted from https://www.unit.co/?ref=startups.gallery. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/unit
• Machine-readable JSON: https://characterquilt.com/branding/unit.json

Quick Facts

Color Palette

• primary: #3898EC
• secondary: #FF4C24
• accent: #3898EC
• background: #FFFFFF
• textPrimary: #000000
• link: #CEFFE5

Typography

• primary: Suisse International — https://fonts.google.com/specimen/Suisse+International
• heading: Suisse International — https://fonts.google.com/specimen/Suisse+International

Visual Assets

• Logo:
• Favicon:
• Social card (og:image): .png)

UI Components

• buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=40px, shadow=none
• buttonSecondary: background=transparent, textColor=#000000, borderColor=#E6E6E6, borderRadius=20px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for embedded finance solutions

Unit Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Card Issuance | Unit
  • Image:
  • Source: Card Issuance
• Resources | Unit — Embedded Finance
  • Image:
  • Source: Resources
• Unit |
  • Image:
  • Source: Year in Review
• Unit | Ready-to-Launch Embedded Finance: Capital, Banking & Bill Pay in 3 Weeks | Unit
  • Image:
  • Source: Embedded Solutions
• Unit | Mastering money management as a solopreneur
  • Image:
  • Source: Solopreneur Management
• Resources | Unit — Embedded Finance
  • Image:
  • Source: Resources

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

1. Open the company's homepage in a browser.
2. In the Network tab, filter by "Font" (or by the font type).
3. Hard-reload the page and click around different sections — some weights may only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (using DevTools) and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Suisse International",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#FF4C24",
    "accent": "#3898EC",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#CEFFE5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Suisse International",
      "heading": "Suisse International"
    },
    "fontStacks": {
      "heading": [
        "Suisse International",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Suisse International",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Suisse International",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#E6E6E6",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67ab6f3014e9ebd84ecef25a/67ab6f3014e9ebd84ecef291_Unit%20Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/67ab6f3014e9ebd84ecef25a/67d195658aff807820ec8977_Favicon%2032.png",
    "ogImage": "https://cdn.prod.website-files.com/67ab6f3014e9ebd84ecef25a/67e5763fa028b43285075c2a_Linkimage%20(1).png",
    "logoHref": "/",
    "logoAlt": "The unit logo"
  }
}