Unit Brand Identity

A complete profile of Unit's visual system — colors, typography, components, and personality — extracted from Unit. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from Unit.

• Primary: #3898EC
• Secondary: #FF4C24
• Accent: #3898EC
• Background: #FFFFFF
• Text Primary: #000000
• Link: #CEFFE5

Typography

• Primary: Suisse International
• Heading: Suisse International

Font Links

• Suisse International

Visual Assets

• Logo: Unit logo

• Favicon: Unit favicon

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• Social Card: Unit social image

UI Components

Live previews rendered using Unit's actual button styles:

• Button Primary
  Background: #000000
  Text Color: #FFFFFF
  Border Radius: 40px
  Shadow: none

• Button Secondary
  Background: transparent
  Text Color: #000000
  Border Color: #E6E6E6
  Border Radius: 20px
  Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses looking for embedded finance solutions

Frequently Asked Questions

1. What is Unit's primary brand color?
   Unit's primary brand color is #3898EC. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Unit use?
   Unit uses Suisse International as the primary typeface across body and headings.

3. Does Unit use a light or dark theme?
   Unit's primary site uses a light color scheme, with a background of #FFFFFF.

4. Where can I find Unit's logo?
   Unit's logo is available directly on their site here.

5. How was this brand profile generated?
   This profile was extracted from Unit using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Unit.