uber Brand Identity

A complete profile of uber's visual system — colors, typography, components, and personality — extracted from https://uber.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/uber
• Machine-readable JSON: https://characterquilt.com/branding/uber.json
• Per-page llms.txt: https://characterquilt.com/branding/uber/llms.txt

Quick Facts

Color Palette

• primary: #1A73E8
• secondary: #9DCDD6
• accent: #000000
• background: #FFFFFF
• textPrimary: #000000
• link: #0000EE

Typography

• primary: UberMoveText — https://fonts.google.com/specimen/UberMoveText
• heading: UberMove — https://fonts.google.com/specimen/UberMove

Visual Assets

• Favicon: https://www.uber.com/_static/99c4bc580c8b57b7.ico
• Social card (og:image): https://tb-static.uber.com/prod/udam-assets/6b65f287-0bee-44e7-868a-e26b8722364e.png

UI Components

• input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#F3F3F3, textColor=#000000, borderRadius=999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: urban commuters and travelers

uber Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• What moves us
  • Image:
  • Source: https://jobs.uber.com/en/what-moves-us/
• How we hire
  • Image:
  • Source: https://jobs.uber.com/en/what-moves-us/how-we-hire/
• Uber's Latest News & Stories | Uber Blog
  • Image:
  • Source: https://www.uber.com/gb/en/blog/
• Transportation & logistics solutions | Uber Freight
  • Image:
  • Source: https://www.uber.com/us/en/freight/
• Paris
  • Image:
  • Source: https://jobs.uber.com/en/locations/paris/
• Emerging Talent
  • Image:
  • Source: https://jobs.uber.com/en/teams/emerging-talent/