uber Brand Identity

A complete profile of uber's visual system — colors, typography, components, and personality — extracted from https://uber.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://uber.com.

• primary: #1A73E8 (rgb(26, 115, 232))
• secondary: #9DCDD6 (rgb(157, 205, 214))
• accent: #000000 (rgb(0, 0, 0))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #000000 (rgb(0, 0, 0))
• link: #0000EE (rgb(0, 0, 238))

Typography

Each font links to its Google Fonts page where available.

• primary: UberMoveText
  • UberMoveText on Google Fonts →
• heading: UberMove
  • UberMove on Google Fonts →

UberMove, UberMoveText, system-ui, Helvetica Neue, Helvetica, Arial, sans-serif

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using uber's actual button styles.

• Input:

  • background: transparent
  • textColor: #000000
  • borderColor: null
  • borderRadius: 0px
  • shadow: none

• Button Primary:

  • background: #000000
  • textColor: #FFFFFF
  • borderRadius: 8px
  • shadow: none

• Button Secondary:

  • background: #F3F3F3
  • textColor: #000000
  • borderRadius: 999px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: urban commuters and travelers

uber Brand in the Wild

1.

• Source: jobs.uber.com

2.

• Source: jobs.uber.com

3.

• Source: uber.com

4.

• Source: uber.com

Frequently Asked Questions

• What is uber's primary brand color?
  • uber's primary brand color is #1A73E8. It anchors the visual identity across their website, product UI, and marketing materials.
• What accent color does uber use?
  • uber uses #000000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
• What font does uber use?
  • uber uses UberMoveText for body text and UberMove for headings. Fonts were detected on https://uber.com as part of their live design system.
• Does uber use a light or dark theme?
  • uber's primary site uses a light color scheme, with a background of #FFFFFF.
• How was this brand profile generated?
  • This profile was extracted from https://uber.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by uber.

Methodology

Brand data on this page was extracted from https://uber.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by uber.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "UberMoveText",
      "role": "body"
    },
    {
      "family": "UberMove",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#1A73E8",
    "secondary": "#9DCDD6",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "UberMoveText",
      "heading": "UberMove"
    },
    "fontStacks": {
      "heading": [
        "UberMove",
        "UberMoveText",
        "system-ui",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "UberMoveText",
        "system-ui",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F3F3F3",
      "textColor": "#000000",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.uber.com/_static/99c4bc580c8b57b7.ico",
    "ogImage": "https://tb-static.uber.com/prod/udam-assets/6b65f287-0bee-44e7-868a-e26b8722364e.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "urban commuters and travelers"
  }
}