twitch.json

Twitch Brand Identity

A complete profile of Twitch's visual system — colors, typography, components, and personality — extracted from http://twitch.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #5C16C5
Accent #9147FF
Body Font Arial
Heading Font Arial

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: playful · Energy: high · Audience: gamers and streamers

Twitch Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here’s a suggestion if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers).
  4. Save the captured font URLs locally.
  5. Copy the matching @font-face declarations and rewrite to point to your local file path.

Use programmatic alternatives like Playwright or Puppeteer to automate this if necessary.