Twitch Brand: Colors, Fonts, Logo & Visual Identity
Twitch Brand Identity
A complete profile of Twitch's visual system — colors, typography, components, and personality — extracted from http://twitch.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://twitch.com.
| Type | Color Code | RGB Values |
|---|---|---|
| primary | #5C16C5 | rgb(92, 22, 197) |
| secondary | #772CE8 | rgb(119, 44, 232) |
| accent | #9147FF | rgb(145, 71, 255) |
| background | #F7F7F8 | rgb(247, 247, 248) |
| textPrimary | #0E0E10 | rgb(14, 14, 16) |
| link | #9147FF | rgb(145, 71, 255) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font |
|---|---|
| primary | Arial |
| heading | Arial |
Visual Assets
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UI Components
Live previews rendered using Twitch's actual button styles.
Input
| Property | Value |
|---|---|
| background | #FFFFFF |
| textColor | #0E0E10 |
| borderColor | null |
| borderRadius | 8px |
| shadow | rgba(50, 50, 57, 0.62) 0px 0px 0px 1px inset |
Brand Personality
- Tone: playful
- Energy: high
- Audience: gamers and streamers
Frequently Asked Questions
What is Twitch's primary brand color?
Twitch's primary brand color is #5C16C5. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Twitch use?
Twitch uses #9147FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Twitch use?
Twitch uses Arial as the primary typeface across body and headings.
Does Twitch use a light or dark theme?
Twitch's primary site uses a light color scheme, with a background of #F7F7F8.
Where can I find Twitch's logo?
Twitch's logo is available directly on their site (http://twitch.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://twitch.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Twitch.