tripactions.json

TripActions Brand Identity

A complete profile of TripActions's visual system — colors, typography, components, and personality — extracted from https://navan.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #6307F8
Accent #6307F8
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: corporate clients

TripActions Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Sanomat",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#6307F8",
    "secondary": "#E1E2FE",
    "accent": "#6307F8",
    "background": "#FFFFFF",
    "textPrimary": "#15002C",
    "link": "#15002C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Sanomat",
        "ui-serif"
      ],
      "body": [
        "Inter",
        "ui-sans-serif",
        "system-ui"
      ],
      "paragraph": [
        "Inter",
        "ui-sans-serif",
        "system-ui"
      ]
    },
    "fontSizes": {
      "h1": "45px",
      "h2": "42px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6307F8",
      "textColor": "#FFFFFF",
      "borderColor": "#6307F8",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#15002C",
      "borderColor": "#15002C",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2290%22%20height%3D%2220%22%20viewBox%3D%220%200%201026%20231%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20style%3D%22fill%3A%20none%20!important%3B%22%3ENavan%20-%20Business%20Travel%20Solutions%20%26amp%3B%20Expense%20Management%3C%2Ftitle%3E%3Cg%20clip-path%3D%22url(%23a)%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%3E%3Cpath%20d%3D%22M197.1%20227.2h-46.7c-2.6-149.1-9-185.6-29.4-185.6-27.9%200-52.5%2084.2-79.4%20185.6H0V3.2h45.8v102.4C65.3%2044.8%2088.3%200%20127.7%200c57%200%2066.5%2069.8%2069.4%20227.2ZM426.9%20227.2h-42.6c-42.5-39.7-80.6-70.4-104.3-70.4-10.2%200-16.3%206-18.9%2018.3L250%20227.2h-34.5C241.9%20120%20256%200%20321.3%200c65.3%200%2079.3%20119.7%20105.6%20227.2Zm-154-103c2.6-.4%205.5-.7%208.4-.7%2026.2%200%2054.7%2018%2084.8%2042.6-17-76.8-31-124.5-50.9-124.5-16.6%200-29.4%2031.7-42.2%2082.6ZM408.6%203.2H456c22.4%20105%2038%20185.6%2062%20185.6S559.8%20105%20581.5%203.2H616c-26.6%20107.2-40.3%20227.2-103.7%20227.2-63.3%200-77.4-120-103.7-227.2ZM809%20227.2h-42.6c-42.6-39.7-80.6-70.4-104.3-70.4-10.3%200-16.3%206-18.9%2018.3L632%20227.2h-34.6C624%20120%20638.1%200%20703.4%200S782.7%20119.7%20809%20227.2Zm-154-103c2.6-.4%205.5-.7%208.4-.7%2026.2%200%2054.7%2018%2084.8%2042.6-17-76.8-31-124.5-51-124.5-16.6%200-29.4%2031.7-42.2%2082.6ZM1025.3%20227.2h-46.8c-2.5-149.1-9-185.6-29.4-185.6-27.8%200-52.5%2084.2-79.4%20185.6h-41.6V3.2H874v102.4C893.4%2044.8%20916.5%200%20956%200c56.9%200%2066.5%2069.8%2069.4%20227.2Z%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22a%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M0%200h1025.3v230.4H0z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E",
    "favicon": "https://navan.com/favicon.ico",
    "ogImage": "https://images.ctfassets.net/r49k2skuorjz/6FIv7ITxTTSkfATgwmVUN6/d991df51e415434ccd32ca0c609a6a3d/Share-image.webp",
    "logoHref": "/",
    "logoAlt": "Navan - Business Travel Solutions & Expense Management"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 10,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Navan'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' uses the brand's vibrant primary color #6307F8, making it the most prominent CTA. The action-oriented text further supports its role as the primary button."
    },
    "secondary": {
      "index": 8,
      "text": "Learn more about Navan Travel",
      "reasoning": "Button #2 with text 'Learn more about Navan Travel' has a transparent background, providing a clear contrast to the primary button's vibrant color, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "corporate clients"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Navan'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}