ThoughtSpot Brand Identity

A complete profile of ThoughtSpot's visual system — colors, typography, components, and personality — extracted from https://thoughtspot.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/thoughtspot
• Machine-readable JSON: https://characterquilt.com/branding/thoughtspot.json
• Per-page llms.txt: https://characterquilt.com/branding/thoughtspot/llms.txt

Quick Facts

Color Palette

• primary: #1B1B61
• secondary: #00D2FF
• accent: #00D2FF
• background: #0A082D
• textPrimary: #0A082D
• link: #0A082D

Typography

• primary: Geist — https://fonts.google.com/specimen/Geist
• heading: Geist — https://fonts.google.com/specimen/Geist

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#08062B, textColor=#D8D8D8, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#00D2FF, textColor=#000000, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: business professionals

ThoughtSpot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 13 best data visualization tools to use in 2026
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  • Source: Link
• Data and Analytics | ThoughtSpot Blog
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  • Source: Link
• AI is not coming for analyst jobs anytime soon
  • Image:
  • Source: Link
• Analyst Studio: Reimagining Data Prep for the Agentic Era
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  • Source: Link
• Introducing Live Analytics For Your Modern Data Stack
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  • Source: Link
• 24 Types of Charts And Graphs For Data Visualization
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  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.