ThoughtSpot Brand Identity

A complete profile of ThoughtSpot's visual system — colors, typography, components, and personality — extracted from https://thoughtspot.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://thoughtspot.com.

• primary: #1B1B61 (rgb(27, 27, 97))
• secondary: #00D2FF (rgb(0, 210, 255))
• accent: #00D2FF (rgb(0, 210, 255))
• background: #0A082D (rgb(10, 8, 45))
• textPrimary: #0A082D (rgb(10, 8, 45))
• link: #0A082D (rgb(10, 8, 45))

Typography

Each font links to its Google Fonts page where available.

• primary: Geist
• heading: Geist

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using ThoughtSpot's actual button styles.

• Input
  • background: #08062B
  • textColor: #D8D8D8
  • borderColor: null
  • borderRadius: 0px
  • shadow: none
• Button Primary
  • background: #00D2FF
  • textColor: #000000
  • borderRadius: 4px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: high
• Audience: business professionals

ThoughtSpot Brand in the Wild

Image: media.thoughtspot.com
Source: thoughtspot.com

Image: media.thoughtspot.com
Source: thoughtspot.com

Frequently Asked Questions

• What is ThoughtSpot's primary brand color?
  ThoughtSpot's primary brand color is #1B1B61. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does ThoughtSpot use?
  ThoughtSpot uses #00D2FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does ThoughtSpot use?
  ThoughtSpot uses Geist as the primary typeface across body and headings.

• Does ThoughtSpot use a light or dark theme?
  ThoughtSpot's primary site uses a dark color scheme, with a background of #0A082D.

• How was this brand profile generated?
  This profile was extracted from https://thoughtspot.com using the Firecrawl branding extraction API.