Thatch Brand Identity

A complete profile of Thatch's visual system — colors, typography, components, and personality — extracted from https://thatch.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/thatch
• Machine-readable JSON: https://characterquilt.com/branding/thatch.json

Quick Facts

Color Palette

• primary: #374151
• secondary: #0070F3
• accent: #9C3BFF
• background: #FFFFFF
• textPrimary: #111827
• link: #111827

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Soehne — https://fonts.google.com/specimen/Soehne

Visual Assets

• Social card (og:image): https://thatch.com/opengraph/thatch-main.png

UI Components

• buttonPrimary: background=#9C3BFF, textColor=#0070F3, borderRadius=16px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px
• buttonSecondary: background=#FFFFFF, textColor=#111827, borderColor=#D1D5DB, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking health benefits solutions

Thatch Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 401(k) vs Pension Plans: Which Retirement Benefit Should Employers Offer? | Thatch Blog
  • Image: https://images.ctfassets.net/hrb2annurbu2/7MN9ECjBzJ1kyPqKXG4v8O/4e4cfc87edd00abd870efa46d17c4da8/Reagan_Oval_Office_Tax_Reduction-min__1_.jpg
  • Source: https://thatch.com/blog/promises-to-portolios
• Complete Employee Benefits Guide: 40 Types Every Company Should Offer | Thatch Blog
  • Image: https://images.ctfassets.net/hrb2annurbu2/3Zq1zC9ABSnbunQupmx8SO/7216719972ab55baf50202ff1164ef98/2025Thatch-DenaOlyaie-min.jpg
  • Source: https://thatch.com/blog/types-of-employee-benefits
• 2026 Health Benefits Outlook | Thatch
  • Image: https://thatch.com/resources/2026-health-benefits-outlook.png
  • Source: https://thatch.com/resources/2026-health-benefits-outlook

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Soehne",
      "role": "heading"
    },
    {
      "family": "Montserrat",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#374151",
    "secondary": "#0070F3",
    "accent": "#9C3BFF",
    "background": "#FFFFFF",
    "textPrimary": "#111827",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Soehne"
    },
    "fontStacks": {
      "heading": [
        "Soehne",
        "sans-serif"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#9C3BFF",
      "textColor": "#0070F3",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#111827",
      "borderColor": "#D1D5DB",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "favicon": null,
    "ogImage": "https://thatch.com/opengraph/thatch-main.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals seeking health benefits solutions"
  }
}