Thatch Brand Identity

A complete profile of Thatch's visual system — colors, typography, components, and personality — extracted from https://thatch.com/. Built for designers, agents, and AI tools.

Colors

Primary

#374151

Accent

#9C3BFF

Body Font

Inter

Heading

Soehne

Color Palette

Brand palette extracted from https://thatch.com/.

• Primary: #374151
  • rgb(55, 65, 81)
• Secondary: #0070F3
  • rgb(0, 112, 243)
• Accent: #9C3BFF
  • rgb(156, 59, 255)
• Background: #FFFFFF
  • rgb(255, 255, 255)
• textPrimary: #111827
  • rgb(17, 24, 39)
• Link: #111827
  • rgb(17, 24, 39)

Typography

Each font links to its Google Fonts page where available.

• Primary: Inter
  • Google Fonts →
• Heading: Soehne
  • Google Fonts →
  • Soehne, sans-serif

Visual Assets

UI Components

Live previews rendered using Thatch's actual button styles.

Button Primary

• Background: #9C3BFF
• Text Color: #0070F3
• Border Radius: 16px
• Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px

Button Secondary

• Background: #FFFFFF
• Text Color: #111827
• Border Color: #D1D5DB
• Border Radius: 8px
• Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Brand Personality

• Tone: modern
• Energy: medium
• Audience: business professionals seeking health benefits solutions

Frequently Asked Questions

1. What is Thatch's primary brand color?

   Thatch's primary brand color is #374151. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Thatch use?

   Thatch uses #9C3BFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Thatch use?

   Thatch uses Inter for body text and Soehne for headings. Fonts were detected on https://thatch.com/ as part of their live design system.

4. Does Thatch use a light or dark theme?

   Thatch's primary site uses a light color scheme, with a background of #FFFFFF.

5. How was this brand profile generated?

   This profile was extracted from https://thatch.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {"family": "Inter", "role": "body"},
    {"family": "Soehne", "role": "heading"}
  ],
  "colors": {
    "primary": "#374151",
    "secondary": "#0070F3",
    "accent": "#9C3BFF",
    "background": "#FFFFFF",
    "textPrimary": "#111827",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Soehne"
    },
    "fontStacks": {
      "heading": [ "Soehne", "sans-serif" ],
      "body": [ "ui-sans-serif", "system-ui" ],
      "paragraph": [ "Inter", "sans-serif" ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#9C3BFF",
      "textColor": "#0070F3",
      "borderRadius": "16px",
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#111827",
      "borderColor": "#D1D5DB",
      "borderRadius": "8px",
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "ogImage": "https://thatch.com/opengraph/thatch-main.png"
  }
}