Sway Finance Brand Identity

A complete profile of Sway Finance's visual system — colors, typography, components, and personality — extracted from https://www.swayfinance.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/sway-finance
• Machine-readable JSON: https://characterquilt.com/branding/sway-finance.json

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #35CC7C
• accent: #35CC7C
• background: #EEEEEE
• textPrimary: #1F2532
• link: #1F2532

Typography

• primary: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro
• heading: Titillium Web — https://fonts.google.com/specimen/Titillium+Web

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=3px, shadow=none
• buttonPrimary: background=#35CC7C, textColor=#FFFFFF, borderRadius=3px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Sway Finance Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Sway Finance: Automated Accounting Solutions for Your Business
  • Image:
  • Source: Sway Finance
• Sway Finance
  • Image:
  • Source: Sway Finance CTA
• Sway Finance
  • Image:
  • Source: Sway Finance CTA
• Sway Finance
  • Image:
  • Source: Sway Finance CTA
• Sway Finance – Modern Mobile App Design by Phenomenon Product for Phenomenon Studio on Dribbble
  • Image:
  • Source: Dribbble
• Get started with Sway, the App for real-time cash management
  • Image:
  • Source: YouTube

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans Pro",
      "role": "body"
    },
    {
      "family": "Titillium Web",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#35CC7C",
    "accent": "#35CC7C",
    "background": "#EEEEEE",
    "textPrimary": "#1F2532",
    "link": "#1F2532"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans Pro",
      "heading": "Titillium Web"
    },
    "fontStacks": {
      "heading": [
        "Titillium Web",
        "sans-serif"
      ],
      "body": [
        "Source Sans Pro",
        "sans-serif"
      ],
      "paragraph": [
        "Source Sans Pro",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "21px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": "#CCCCCC",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#35CC7C",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://swayfinance.com/files/images/swaylogo2.png",
    "favicon": "https://swayfinance.com/images/favicon.png",
    "ogImage": null,
    "logoHref": "https://swayfinance.com"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, medium-sized, and links to the homepage. It matches the brand name 'Sway Finance' and is positioned appropriately as a main logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign Up",
      "reasoning": "Button #0 is selected as the primary CTA because it uses a vibrant green color (#35CC7C), which is a strong indicator of a primary action. The text 'Sign Up' is action-oriented, making it suitable for a primary button."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same background color (#35CC7C), making it impossible to select a secondary button with a different color. Thus, no valid secondary button exists."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, and links to the homepage. It matches the brand name 'Sway Finance' and is positioned appropriately as a main logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}