Sway Finance Brand Identity

A complete profile of Sway Finance's visual system — colors, typography, components, and personality — extracted from https://www.swayfinance.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.swayfinance.com.

• Primary: #0000EE
• Secondary: #35CC7C
• Accent: #35CC7C
• Background: #EEEEEE
• Text Primary: #1F2532
• Link: #1F2532

Typography

Each font links to its Google Fonts page where available.

• Body Font: Source Sans Pro Google Fonts →
• Heading: Titillium Web Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Sway Finance's actual button styles.

• Input:
  • Background: #FFFFFF
  • Text Color: #333333
  • Border Color: #CCCCCC
  • Border Radius: 3px
  • Shadow: none
• Button Primary:
  • Background: #35CC7C
  • Text Color: #FFFFFF
  • Border Radius: 3px
  • Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Sway Finance Brand in the Wild

1. Image: swayfinance.com
2. Image: swayfinance.com
3. Image: swayfinance.com
4. Image: swayfinance.com
5. Image: cdn.dribbble.com
6. Image: i.ytimg.com

Frequently Asked Questions

1. What is Sway Finance's primary brand color?
   Sway Finance's primary brand color is #0000EE.
2. What accent color does Sway Finance use?
   Sway Finance uses #35CC7C as an accent color.
3. What font does Sway Finance use?
   Sway Finance uses Source Sans Pro for body text and Titillium Web for headings.
4. Does Sway Finance use a light or dark theme?
   Sway Finance's primary site uses a light color scheme.
5. Where can I find Sway Finance's logo?
   Sway Finance's logo is available directly on their site (https://www.swayfinance.com).
6. How was this brand profile generated?
   This profile was extracted from https://www.swayfinance.com using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://www.swayfinance.com using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans Pro",
      "role": "body"
    },
    {
      "family": "Titillium Web",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#35CC7C",
    "accent": "#35CC7C",
    "background": "#EEEEEE",
    "textPrimary": "#1F2532",
    "link": "#1F2532"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans Pro",
      "heading": "Titillium Web"
    },
    "fontStacks": {
      "heading": [
        "Titillium Web",
        "sans-serif"
      ],
      "body": [
        "Source Sans Pro",
        "sans-serif"
      ],
      "paragraph": [
        "Source Sans Pro",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "21px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": "#CCCCCC",
      "borderRadius": "3px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#35CC7C",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://swayfinance.com/files/images/swaylogo2.png",
    "favicon": "https://swayfinance.com/images/favicon.png",
    "ogImage": null,
    "logoHref": "https://swayfinance.com"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom"
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}

End of Document