swan.json

Swan Brand Identity

A complete profile of Swan's visual system — colors, typography, components, and personality — extracted from https://www.swan.io/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #766E80
Accent #4353FF
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: businesses looking to integrate banking features

Swan Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#766E80",
    "secondary": "#896DC5",
    "accent": "#4353FF",
    "background": "#FCFBFD",
    "textPrimary": "#212121",
    "link": "#4353FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#212121",
      "textColor": "#FCFBFD",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(139, 129, 150, 0.03) 0px 8px 8px 0px"
    },
    "buttonSecondary": {
      "background": "#F7F5FA",
      "textColor": "#212121",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67eb90a93cd70db809b4397a/67f639b8f4da416a538dff68_swan-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/609a39f33751ff4530c610e2/67693755cad44a9973fa96b9_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/609a39f33751ff4530c610e2/681a1c6472d18ee28e8db9ad_Thumbnail%20(1).png"
  }}