Swan Brand Identity

A complete profile of Swan's visual system — colors, typography, components, and personality — extracted from https://www.swan.io/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.swan.io/.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Logo

Favicon

.png) Social Card

UI Components

Live previews rendered using Swan's actual button styles.

Button Primary

Button Secondary

Brand Personality

Tone: modern
Energy: medium
Audience: businesses looking to integrate banking features

Frequently Asked Questions

What is Swan's primary brand color?
Swan's primary brand color is #766E80. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Swan use?
Swan uses #4353FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Swan use?
Swan uses Inter as the primary typeface across body and headings.

Does Swan use a light or dark theme?
Swan's primary site uses a light color scheme, with a background of #FCFBFD.

Where can I find Swan's logo?
Swan's logo is available directly on their site (https://www.swan.io/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.swan.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Swan.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#766E80",
    "secondary": "#896DC5",
    "accent": "#4353FF",
    "background": "#FCFBFD",
    "textPrimary": "#212121",
    "link": "#4353FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#212121",
      "textColor": "#FCFBFD",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(139, 129, 150, 0.03) 0px 8px 8px 0px"
    },
    "buttonSecondary": {
      "background": "#F7F5FA",
      "textColor": "#212121",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67eb90a93cd70db809b4397a/67f639b8f4da416a538dff68_swan-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/609a39f33751ff4530c610e2/67693755cad44a9973fa96b9_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/609a39f33751ff4530c610e2/681a1c6472d18ee28e8db9ad_Thumbnail%20(1).png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses looking to integrate banking features"
  }
}