SurveyMonkey Brand Identity

A complete profile of SurveyMonkey's visual system — colors, typography, components, and personality — extracted from https://surveymonkey.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/surveymonkey
• Machine-readable JSON: https://characterquilt.com/branding/surveymonkey.json
• Per-page llms.txt: https://characterquilt.com/branding/surveymonkey/llms.txt

Quick Facts

Color Palette

• primary: #00BF6F
• secondary: #2D3748
• accent: #00BF6F
• background: #FFFFFF
• textPrimary: #224F3C
• link: #224F3C

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: National 2 — https://fonts.google.com/specimen/National+2

Visual Assets

• Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20200%2040%22%20class%3D%22surveymonkey-logo-primary-animated-hover_svgContainer__o0wr2%22...;
• Favicon: https://prod.smassets.net/assets/static/images/surveymonkey/favicon.svg
• Social card (og:image): https://prod.smassets.net/assets/content/sm/default-og-share-card-2024.webp

UI Components

• buttonPrimary: background=#00BF6F, textColor=#FFFFFF, borderColor=#00BF6F, borderRadius=4px, shadow=none
• buttonSecondary: background=#1E2124, textColor=#1E2124, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and organizations

SurveyMonkey Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Beak-ing news: Vote to name the We Energies peregrine falcon chicks after local news anchors Survey
  • Image: https://surveymonkey-assets.s3.amazonaws.com/survey/527059663/2fbe023f-9d62-44da-9b15-952ca1303f4d.png
  • Source: https://www.surveymonkey.com/r/Namethefalcons
• Curiosity At Work | SurveyMonkey
  • Image: https://prod.smassets.net/assets/content/sm/AI-launch-blog-1130x513.webp
  • Source: https://uk.surveymonkey.com/curiosity/
• Exhibition Zurbarán March 2026 Survey
  • Image: https://surveymonkey-assets.s3.amazonaws.com/survey/421893191/41c54bf0-658a-4c6f-b227-0e1ec104437f.jpg
  • Source: https://www.surveymonkey.com/r/YGGJMMF
• How To Use The SurveyMonkey Integration With HubSpot
  • Image: https://prod.smassets.net/assets/content/sm/SVMK-Blog-Hubspot-Partnership.png
  • Source: https://www.surveymonkey.com/curiosity/3-ways-to-boost-business-growth-surveymonkey-and-hubspot/
• OfficeReports - SurveyMonkey App Integration
  • Image: https://surveymonkey-assets.s3.amazonaws.com/papiasset/123345/02a4e85e-cd44-41e1-b860-2616a386c4e4.png
  • Source: https://www.surveymonkey.com/apps/P4Z7GiLZczglKQyKG2o2KQ_3D_3D/details/
• Curiosity at Work | SurveyMonkey
  • Image: https://prod.smassets.net/assets/content/sm/blog-hero-programs-2x.webp
  • Source: https://www.surveymonkey.com/curiosity/

Working with these fonts

Not found on Google Fonts? Agent instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.