Super Brand Identity

A complete profile of Super's visual system — colors, typography, components, and personality — extracted from http://superapp.id/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/super
• Machine-readable JSON: https://characterquilt.com/branding/super.json
• Per-page llms.txt: https://characterquilt.com/branding/super/llms.txt

Quick Facts

Color Palette

• primary: #37474F
• secondary: #0000EE
• accent: #0068FF
• background: #FFFFFF
• textPrimary: #0068FF
• link: #0068FF

Typography

• primary: Figtree — https://fonts.google.com/specimen/Figtree
• heading: Figtree — https://fonts.google.com/specimen/Figtree

Visual Assets

• Logo: https://superapp.id/assets/img/00_Common/Logo-01.svg
• Favicon: https://superapp.id/favicon.ico
• Social card (og:image): favicon.ico

UI Components

• buttonPrimary: background=#0068FF, textColor=#000000, borderRadius=0px, shadow=rgba(0, 0, 0, 0.4) 0px 5px 20px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy users

Super Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 22 Film Animasi Terbaik untuk Ditonton dengan Si Kecil
  • Image: https://images.soco.id/724-Raya_&_The_Last_Dragon_Premier_&_Theater_Poster.jpg.jpeg
  • Source: https://superapp.id/blog/parenting/film-animasi-terbaik/
• 12 Pekerjaan Halal yang Cocok untuk Wanita Muslimah
  • Image: https://media.istockphoto.com/id/905508166/id/foto/blogger-makanan-wanita-menggunakan-laptop-dan-bekerja-dari-rumah.jpg?s=612x612&w=0&k=20&c=iLr7bAlsZRWdlwGru46Sdbu4Q1o_QVWQeNUDLv7kiCU=
  • Source: https://superapp.id/blog/career/rekomendasi-pekerjaan-halal-untuk-wanita-19-6-23-azm/
• 13 Gerakan Senam Hamil Agar Persalinan Mudah & Lancar
  • Image: http://www.spoiledyogi.com/wp-content/uploads/2017/01/HipOpener_Malasana.jpg
  • Source: https://superapp.id/blog/parenting/senam-hamil/
• Kontes Blog #SuperBercerita Kembali Hadir: Hadiahnya Berlipat Ganda!
  • Image: https://superapp.id/blog/wp-content/uploads/2021/10/blog-1.jpg
  • Source: https://superapp.id/blog/kontes-blog/kontes-blog-superbercerita/
• 12 Sushi yang Populer di Indonesia, Jangan Sampai Salah Sebut
  • Image: https://d1oh9y2nmj4y5b.cloudfront.net/uploads/photo/filename/11697/Inarizushi.jpg
  • Source: https://superapp.id/blog/resep/jenis-sushi/
• Pengertian Fiverr Beserta Cara Kerja & Cara Menggunakannya
  • Image: https://superapp.id/blog/wp-content/uploads/2022/08/fiver-blog.webp
  • Source: https://superapp.id/blog/uncategorized/fiverr/

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#37474F",
    "secondary": "#0000EE",
    "accent": "#0068FF",
    "background": "#FFFFFF",
    "textPrimary": "#0068FF",
    "link": "#0068FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Figtree"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "sans-serif"
      ],
      "body": [
        "Figtree",
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "57px",
      "h2": "45px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0068FF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0.4) 0px 5px 20px 0px"
    }
  },
  "images": {
    "logo": "https://superapp.id/assets/img/00_Common/Logo-01.svg",
    "favicon": "https://superapp.id/favicon.ico",
    "ogImage": "favicon.ico",
    "logoAlt": "SuperApp Logo"
  }
}