Super Brand Identity

A complete profile of Super's visual system — colors, typography, components, and personality — extracted from superapp.id. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://superapp.id/.
primary
#37474F
rgb(55, 71, 79)
secondary
#0000EE
rgb(0, 0, 238)
accent
#0068FF
rgb(0, 104, 255)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#0068FF
rgb(0, 104, 255)
link
#0068FF
rgb(0, 104, 255)

Typography

Each font links to its Google Fonts page where available.
primary
Figtree
Figtree Google Fonts →
heading
Figtree
Figtree Google Fonts →
Figtree, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Super's actual button styles.
Button Primary
buttonPrimary
background #0068FF
textColor #000000
borderRadius 0px
shadow rgba(0, 0, 0, 0.4) 0px 5px 20px 0px

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy users

Super Brand in the Wild

Image: images.soco.id
Source: superapp.id

Image: media.istockphoto.com
Source: superapp.id

... (Additional images omitted for brevity)

Frequently Asked Questions

What is Super's primary brand color?
Super's primary brand color is #37474F. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Super use?
Super uses #0068FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Super use?
Super uses Figtree as the primary typeface across body and headings.

Does Super use a light or dark theme?
Super's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Super's logo?
Super's logo is available directly on their site (http://superapp.id/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://superapp.id/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Super.

Methodology

Brand data on this page was extracted from superapp.id on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Super.