Sundial Brand Identity

A complete profile of Sundial's visual system — colors, typography, components, and personality — extracted from https://sundial.so/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/sundial
• Machine-readable JSON: https://characterquilt.com/branding/sundial.json
• Per-page llms.txt: https://characterquilt.com/branding/sundial/llms.txt

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #4E2C53
• accent: #875E8C
• background: #FFFFFF
• textPrimary: #000000
• link: #FAF5E8

Typography

• primary: IBM Plex Serif — https://fonts.google.com/specimen/IBM+Plex+Serif
• heading: Funnel Sans — https://fonts.google.com/specimen/Funnel+Sans

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#875E8C, textColor=#0000EE, borderRadius=40px, shadow=rgba(0, 0, 0, 0) 0px 1px 1px 0px
• buttonSecondary: background=#935D67, textColor=#0000EE, borderRadius=40px, shadow=rgba(0, 0, 0, 0) 0px 1px 1px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Sundial Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Sundial
  • Image:
  • Source: https://sundial.so/
• Sundial
  • Image:
  • Source: https://sundial.so/
• Sundial
  • Image:
  • Source: https://sundial.so/
• Sundial
  • Image:
  • Source: https://sundial.so/
• Sundial
  • Image:
  • Source: https://sundial.so/
• Sundial
  • Image:
  • Source: https://sundial.so/

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Funnel Sans",
      "role": "heading"
    },
    {
      "family": "IBM Plex Serif",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#4E2C53",
    "accent": "#875E8C",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#FAF5E8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Serif",
      "heading": "Funnel Sans"
    },
    "fontStacks": {
      "heading": [
        "Funnel Sans",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Funnel Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "18px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#875E8C",
      "textColor": "#0000EE",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 1px 1px 0px"
    },
    "buttonSecondary": {
      "background": "#935D67",
      "textColor": "#0000EE",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 1px 1px 0px"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/muWjLuL5P0XpT8nKkyAvkzOerTY.jpg",
    "ogImage": "https://framerusercontent.com/images/fTwvD948RG0KKCLCbJRrnRYibX0.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No candidate clearly matches the brand 'Sundial' as inferred from the page title and URL. The heuristic suggestion does not align with a recognizable brand logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Demo with Founder",
      "reasoning": "Button #1 ('Demo with Founder') has a vibrant blue background (#875E8C) and action-oriented text, making it a strong primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Subscribe and stay updated",
      "reasoning": "Button #0 ('Subscribe and stay updated') has a different vibrant red/orange background (#935D67), suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No candidate clearly matches the brand 'Sundial' as inferred from the page title and URL. The heuristic suggestion does not align with a recognizable brand logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}