Sundial Brand: Colors, Fonts, Logo & Visual Identity

Sundial Brand Identity

A complete profile of Sundial's visual system — colors, typography, components, and personality — extracted from https://sundial.so/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://sundial.so/.

Colors

Typography

Each font links to its Google Fonts page where available.

Font Families

Font Links

Visual Assets

Favicon

Social Card

UI Components

Button Primary

Button Secondary

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy professionals

Sundial Brand in the Wild

Image: framerusercontent.com
Source: sundial.so

Image: framerusercontent.com
Source: sundial.so

Image: framerusercontent.com
Source: sundial.so

Image: framerusercontent.com
Source: sundial.so

Image: framerusercontent.com
Source: sundial.so

Image: framerusercontent.com
Source: sundial.so

Frequently Asked Questions

What is Sundial's primary brand color?

Sundial's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Sundial use?

Sundial uses #875E8C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Sundial use?

Sundial uses IBM Plex Serif for body text and Funnel Sans for headings. Fonts were detected on https://sundial.so/ as part of their live design system.

Does Sundial use a light or dark theme?

Sundial's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?

This profile was extracted from https://sundial.so/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sundial.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Funnel Sans",
      "role": "heading"
    },
    {
      "family": "IBM Plex Serif",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#4E2C53",
    "accent": "#875E8C",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#FAF5E8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Serif",
      "heading": "Funnel Sans"
    },
    "fontStacks": {
      "heading": [
        "Funnel Sans",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Funnel Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "18px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#875E8C",
      "textColor": "#0000EE",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 1px 1px 0px"
    },
    "buttonSecondary": {
      "background": "#935D67",
      "textColor": "#0000EE",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 1px 1px 0px"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/muWjLuL5P0XpT8nKkyAvkzOerTY.jpg",
    "ogImage": "https://framerusercontent.com/images/fTwvD948RG0KKCLCbJRrnRYibX0.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  }
}