sumo logic.json

Sumo Logic Brand Identity

A complete profile of Sumo Logic's visual system — colors, typography, components, and personality — extracted from https://sumologic.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #101827
Accent #0466FF
Body Font LabGrotesque
Heading Font LabGrotesque

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: IT professionals and businesses looking for cloud management solutions

Sumo Logic Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "LabGrotesque",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#101827",
    "secondary": "#223454",
    "accent": "#0466FF",
    "background": "#FFFFFF",
    "textPrimary": "#141D2F",
    "link": "#141D2F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "LabGrotesque",
      "heading": "LabGrotesque"
    },
    "fontStacks": {
      "heading": [
        "LabGrotesque",
        "arial",
        "sans-serif"
      ],
      "body": [
        "LabGrotesque",
        "arial",
        "sans-serif"
      ],
      "paragraph": [
        "LabGrotesque",
        "arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "75.84px",
      "h2": "43.7152px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0466FF",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#101827",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.sumologic.com/wp-content/uploads/Sumo-Logic-Logo-1.svg",
    "favicon": "https://www.sumologic.com/wp-content/uploads/2024/10/favicon-large-150x150.png",
    "ogImage": "https://www.sumologic.com/wp-content/uploads/meta-HomePage_1200x628-1.png",
    "logoHref": "https://www.sumologic.com/",
    "logoAlt": "sumologic Homepage"
  }
}