Sumo Logic Brand Identity

A complete profile of Sumo Logic's visual system — colors, typography, components, and personality — extracted from https://sumologic.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://sumologic.com.

Primary

• Color: #101827
• RGB: rgb(16, 24, 39)

Secondary

• Color: #223454
• RGB: rgb(34, 52, 84)

Accent

• Color: #0466FF
• RGB: rgb(4, 102, 255)

Background

• Color: #FFFFFF
• RGB: rgb(255, 255, 255)

Text Primary

• Color: #141D2F
• RGB: rgb(20, 29, 47)

Link

• Color: #141D2F
• RGB: rgb(20, 29, 47)

Typography

Each font links to its Google Fonts page where available.

Primary

• Font: LabGrotesque
  LabGrotesque Google Fonts →

Heading

• Font: LabGrotesque
  LabGrotesque Google Fonts →
  LabGrotesque, arial, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Sumo Logic's actual button styles.

Button Primary

• Background: #0466FF
• Text Color: #FFFFFF
• Border Radius: 0px
• Shadow: none

Button Secondary

• Background: #101827
• Text Color: #FFFFFF
• Border Radius: 0px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: IT professionals and businesses looking for cloud management solutions

Frequently Asked Questions

What is Sumo Logic's primary brand color?

Sumo Logic's primary brand color is #101827.

What accent color does Sumo Logic use?

Sumo Logic uses #0466FF as an accent color.

What font does Sumo Logic use?

Sumo Logic uses LabGrotesque as the primary typeface.

Does Sumo Logic use a light or dark theme?

Sumo Logic's primary site uses a light color scheme.

Where can I find Sumo Logic's logo?

Sumo Logic’s logo is available directly on their site (https://sumologic.com).

How was this brand profile generated?

This profile was extracted from https://sumologic.com using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://sumologic.com on 2026-07-27 using the Firecrawl branding extraction API.
This page is published by CharacterQuilt and is not affiliated with or endorsed by Sumo Logic.