Sprites Brand Identity

A complete profile of Sprites's visual system — colors, typography, components, and personality — extracted from https://sprites.ai/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/sprites
• Machine-readable JSON: https://characterquilt.com/branding/sprites.json
• Per-page llms.txt: https://characterquilt.com/branding/sprites/llms.txt

Quick Facts

Color Palette

• primary: #6B7280
• secondary: #3367D9
• accent: #111111
• background: #FFFFFF
• textPrimary: #191919
• link: #1A192B

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Libre Baskerville — https://fonts.google.com/specimen/Libre+Baskerville

Visual Assets

• Logo: https://www.sprites.ai/images/sprites-logo.svg
• Favicon: https://www.sprites.ai/favicon.ico
• Social card (og:image): https://res.cloudinary.com/dwx3u2p1d/image/upload/f_auto,q_auto/v1754503835/Sprites_-_Open_Graph_preview_al4inb.png

UI Components

• input: background=#FFFFFF, textColor=#191919, borderColor=#EDEDED, borderRadius=32px, shadow=none
• buttonPrimary: background=#111111, textColor=#FFFFFF, borderRadius=12px, shadow=none
• buttonSecondary: background=#EDEDED, textColor=#191919, borderColor=#D0D0D0, borderRadius=20px, shadow=rgba(0, 0, 0, 0.08) 0px 4px 24px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: digital marketers and SEO professionals

Sprites Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• AI Background Remover for Photos | Sprites AI
  • Image: https://framerusercontent.com/images/md3AN7pH8SKujMiZQFZfsGfY50.png?width=3072&height=2048
  • Source: https://www.sprites.ai/capability/youtube-insights
• Sprites AI Blog
  • Image: https://framerusercontent.com/images/XcHQxY5sIfZGKN8yxdi9y8d8Bls.jpg?width=1536&height=1024
  • Source: https://www.sprites.ai/use-case/content-marketing
• Compare plans, features and costs for AI marketing automation - Sprites AI
  • Image: https://www.sprites.ai/images/notfound.jpeg
  • Source: https://www.sprites.ai/pricing
• Sprites AI Blog
  • Image: https://framerusercontent.com/images/MArX0sttQ7MUtgIdwON31TRbmw.jpg?width=1536&height=1024
  • Source: https://www.sprites.ai/use-case/content-marketing
• Blog - Sprites AI
  • Image: https://res.cloudinary.com/dwx3u2p1d/image/upload/v1756811627/SEO_right_pg6d0g.png
  • Source: https://www.sprites.ai/blog
• Sprites AI Blog
  • Image: https://framerusercontent.com/images/3lDYrqsYsyfoBnzmhOepDsb1D5s.jpg?width=1536&height=1024
  • Source: https://www.sprites.ai/use-case/content-marketing

Working with these fonts

Not found on Google Fonts? Instructions for font usage: CharacterQuilt.com suggests a process for acquiring font files directly if you have permission. Use DevTools to capture font requests and follow the necessary steps to download fonts.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Libre Baskerville",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#3367D9",
    "accent": "#111111",
    "background": "#FFFFFF",
    "textPrimary": "#191919",
    "link": "#1A192B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Libre Baskerville"
    },
    "fontStacks": {
      "heading": [
        "Libre Baskerville",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "48px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#191919",
      "borderColor": "#EDEDED",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EDEDED",
      "textColor": "#191919",
      "borderColor": "#D0D0D0",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "rgba(0, 0, 0, 0.08) 0px 4px 24px 0px"
    }
  },
  "images": {
    "logo": "https://www.sprites.ai/images/sprites-logo.svg",
    "favicon": "https://www.sprites.ai/favicon.ico",
    "ogImage": "https://res.cloudinary.com/dwx3u2p1d/image/upload/f_auto,q_auto/v1754503835/Sprites_-_Open_Graph_preview_al4inb.png",
    "logoHref": "/",
    "logoAlt": "Sprites Logo"
  }
}