Sprites Brand: Colors, Fonts, Logo & Visual Identity

Sprites Brand Identity

A complete profile of Sprites's visual system — colors, typography, components, and personality — extracted from https://sprites.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://sprites.ai/.

Color Type Hex Code RGB Value
primary #6B7280 rgb(107, 114, 128)
secondary #3367D9 rgb(51, 103, 217)
accent #111111 rgb(17, 17, 17)
background #FFFFFF rgb(255, 255, 255)
textPrimary #191919 rgb(25, 25, 25)
link #1A192B rgb(26, 25, 43)

Typography

Each font links to its Google Fonts page where available.

Role Font Name Google Fonts Link
primary Inter Google Fonts →
heading Libre Baskerville Google Fonts →

Visual Assets

UI Components

Input

Button Primary

Button Secondary

Brand Personality

Sprites Brand in the Wild

Frequently Asked Questions

  1. What is Sprites's primary brand color?
    Sprites's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What accent color does Sprites use?
    Sprites uses #111111 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

  3. What font does Sprites use?
    Sprites uses Inter for body text and Libre Baskerville for headings. Fonts were detected on https://sprites.ai/ as part of their live design system.

  4. Does Sprites use a light or dark theme?
    Sprites's primary site uses a light color scheme, with a background of #FFFFFF.

  5. Where can I find Sprites's logo?
    Sprites's logo is available directly on their site (https://sprites.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

  6. How was this brand profile generated?
    This profile was extracted from https://sprites.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sprites.

Methodology

Brand data on this page was extracted from https://sprites.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Sprites.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Libre Baskerville",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#3367D9",
    "accent": "#111111",
    "background": "#FFFFFF",
    "textPrimary": "#191919",
    "link": "#1A192B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Libre Baskerville"
    },
    "fontStacks": {
      "heading": [
        "Libre Baskerville",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "48px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#191919",
      "borderColor": "#EDEDED",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EDEDED",
      "textColor": "#191919",
      "borderColor": "#D0D0D0",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "rgba(0, 0, 0, 0.08) 0px 4px 24px 0px"
    }
  },
  "images": {
    "logo": "https://www.sprites.ai/images/sprites-logo.svg",
    "favicon": "https://www.sprites.ai/favicon.ico",
    "ogImage": "https://res.cloudinary.com/dwx3u2p1d/image/upload/f_auto,q_auto/v1754503835/Sprites_-_Open_Graph_preview_al4inb.png",
    "logoHref": "/",
    "logoAlt": "Sprites Logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "digital marketers and SEO professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}