sift.json
Sift Brand Identity
A complete profile of Sift's visual system — colors, typography, components, and personality — extracted from https://sift.com/. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/sift
- Machine-readable JSON: https://characterquilt.com/branding/sift.json
Quick Facts
| Field | Value |
|---|---|
| Primary | #00124D |
| Accent | #FF3B84 |
| Body Font | Inter |
| Heading Font | Titillium Web |
Color Palette
- primary: #00124D
- accent: #FF3B84
- background: #FFFFFF
- textPrimary: #000000
- link: #FF3B84
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Titillium Web — https://fonts.google.com/specimen/Titillium+Web
Visual Assets
- Logo: https://sift.com/wp-content/uploads/2026/02/Sift-Logo-New.svg
- Favicon: https://sift.com/wp-content/uploads/2023/12/cropped-favicon-32x32.png
- Social card (og:image): https://sift.com/wp-content/uploads/2025/12/digital-fraud-prevention-and-risk-based-authentication.jpg
UI Components
- buttonPrimary: background=#FF3B84, textColor=#000000, borderColor=#FF3B84, borderRadius=100px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#FFFFFF, borderRadius=200px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: businesses seeking fraud prevention solutions
Sift Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Fraud Trends & Risk Insights | Sift Blog
- Image:
- Source: Sift Blog
- Shahar Ronen, Author at Sift Engineering Blog : Sift Engineering Blog
- Image:
- Source: Sift Engineering Blog
- Engineering Archives - Sift Engineering Blog : Sift Engineering Blog
- Image:
- Source: Sift Engineering Blog
- How to Evaluate Payment Fraud Analytics and Measure Risk - Sift
- Image:
- Source: Sift Blog
- AI Rules Engine: Real-Time Decisions & Examples - Sift
- Image:
- Source: Sift Blog
Working with these fonts
Not found on Google Fonts? Here are instructions you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.