Sift Brand Identity

A complete profile of Sift's visual system — colors, typography, components, and personality — extracted from https://sift.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://sift.com/.

• primary: #00124D (rgb(0, 18, 77))
• accent: #FF3B84 (rgb(255, 59, 132))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #000000 (rgb(0, 0, 0))
• link: #FF3B84 (rgb(255, 59, 132))

Typography

Each font links to its Google Fonts page where available.

• primary: Inter (Inter Google Fonts →)
• heading: Titillium Web (Titillium Web Google Fonts →)

Visual Assets

UI Components

Live previews rendered using Sift's actual button styles.

• Button Primary:

  • background: #FF3B84
  • textColor: #000000
  • borderColor: #FF3B84
  • borderRadius: 100px
  • shadow: none

• Button Secondary:

  • background: #FFFFFF
  • textColor: #000000
  • borderColor: #FFFFFF
  • borderRadius: 200px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses seeking fraud prevention solutions

Sift Brand in the Wild

Image: sift.com

Image: engineering.sift.com

Image: engineering.sift.com

Image: sift.com

Image: sift.com

Frequently Asked Questions

1. What is Sift's primary brand color?
   Sift's primary brand color is #00124D. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Sift use?
   Sift uses #FF3B84 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Sift use?
   Sift uses Inter for body text and Titillium Web for headings. Fonts were detected on https://sift.com/ as part of their live design system.
4. Does Sift use a light or dark theme?
   Sift's primary site uses a light color scheme, with a background of #FFFFFF.
5. Where can I find Sift's logo?
   Sift's logo is available directly on their site (https://sift.com/). The current logo URL is included in the machine-readable JSON profile linked above.
6. How was this brand profile generated?
   This profile was extracted from https://sift.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sift.

Methodology

Brand data on this page was extracted from https://sift.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

This page is published by CharacterQuilt and is not affiliated with or endorsed by Sift.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Titillium Web",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#00124D",
    "accent": "#FF3B84",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#FF3B84"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Titillium Web"
    },
    "fontStacks": {
      "heading": [
        "Titillium Web"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "52px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF3B84",
      "textColor": "#000000",
      "borderColor": "#FF3B84",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#FFFFFF",
      "borderRadius": "200px",
      "borderRadiusCorners": {
        "topLeft": "200px",
        "topRight": "200px",
        "bottomRight": "200px",
        "bottomLeft": "200px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://sift.com/wp-content/uploads/2026/02/Sift-Logo-New.svg",
    "favicon": "https://sift.com/wp-content/uploads/2023/12/cropped-favicon-32x32.png",
    "ogImage": "https://sift.com/wp-content/uploads/2025/12/digital-fraud-prevention-and-risk-based-authentication.jpg",
    "logoHref": "/",
    "logoAlt": "Sift Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking fraud prevention solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}